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THE REFERENCE STUDY
What the category is actually saying.
74 GetHooked records collected; 73 images inspected. Below are 17 selected examples, including Obvi’s archived hair campaign. GetHooked’s labels and days active are screening signals; they do not show CPA or ROAS.
Obvi goes straight at the outcome. Its hair archive includes “REGROW Hair in Just 2 Weeks.” It also stacks review counts, stars, customer-count badges, guarantees and spec bars around the main promise.
Proof gets its own shape. An outlined proof block, a circular offer badge and a spec strip give supporting content a clear role. These concepts make the $14 first subscription bottle prominent and identify the pure batana formula.
Placement is part of the layout. These are complete 4:5 feed concepts. The viewer includes an illustrative feed frame. Actual placement previews and dedicated 9:16 layouts are still required before Stories/Reels use.