# Wonder v47 — growth-led rebuild

The operator rejected v46's breakage/dry-hair copy and its typography, colors and layout. This revision puts fast growth and regrowth at the center. No new performance results are claimed.

## Concepts

A: GROW HAIR. FAST. / LONGER. THICKER. FULLER. Acid green, near-black Poppins ExtraBold, large whole reference bottle and dark hair ribbon. The frustration is hair that seems stuck at the same length.

B: THINNING HAIR? GROW IT BACK. Cobalt, white and lime, Poppins ExtraBold, adult hair portrait and whole reference bottle. The tension is lost visible fullness.

These are advertising concepts for internal review. Growth claims are proposed messaging, not clinical findings. No fabricated timeline, numerical result, endorsement, testimonial or guarantee appears. Generated scenes do not depict actual customer outcomes.

## Research lineage

Uses the already-completed v46 study: 74 GetHooked records, 73 downloaded primary images; includes variants, retailers and advertorial advertisers. Obvi hair examples are separately identified as the 15–16 September Foreplay archive. No new sweep was necessary. GetHooked labels and duration are selection signals, not CPA/ROAS.

Observed Obvi headlines include REGROW HAIR FAST!, goodbye hairloss., and REGROW Hair in Just 2 Weeks. Transfer the direct outcome and short broad typography; do not present their evidence or timeframes as Wonder results. The current v47 font is Poppins ExtraBold; this is a deliberate visual interpretation, not identification of Obvi's original font file.

[Prior research board](https://vps-327b7201.vps.ovh.us/WB/ADS/wonder-v46-20260922/) contains the same 17 selected reference images and their source links. The earlier Wonder creative decisions on that board were rejected.

## Production

Two new source plates generated with the built-in image tool and official real-bottle reference; Poppins/Inter typography rendered in Remotion. Native 4:5 feed concepts. No CTA button. Full size and phone review, text geometry, protected object/label bounds and contrast checks are recorded separately.