Click either ad to enlarge. Scores are my creative judgment before spend, not campaign results. View asset checks.
THE REFERENCE STUDY
What the category is actually saying.
74 GetHooked records collected; 73 images inspected. Below are 17 selected examples, including Obvi’s archived hair campaign. GetHooked’s labels and days active are screening signals; they do not show CPA or ROAS.
Obvi goes straight at the outcome. Its hair archive includes “REGROW Hair in Just 2 Weeks.” Big type and a dominant pack do most of the work.
The visual makes the problem tangible. Nioxin uses a brush. Vegamour uses hair and a ruler. K18 puts the desired hair texture beside the product.
There is no universal button rule. Current Obvi offer ads use CTA buttons; many hair ads close with a proof line or simple footer. These two Wonder concepts use footer copy.