v40r1 — the offer stated properly

I checked the discount before putting it on 48 ads

You asked whether it was 15% or 50%. It is exactly 50%, and here is the source — brief/BUILD-CONTRACT.md:

“One-time bottle $28. First eligible subscription bottle $14 (50% of $28). Subsequent bottles $24 each…”

So “50% off first bottle · $14 · free shipping” is now on all 24, at 34–38px. Down from 40px only because the line is 41 characters instead of 32 and has to fit the column without wrapping — still well above the 32px floor the price gate enforces. Price gate: 0 missing, 0 too small, 0 overlapping across all 48.

Three things about this offer you need to settle

1 · The $14 is the first SUBSCRIPTION bottle, not any first bottle. A one-time purchase is $28. The “skip or cancel anytime” line on every frame does disclose the subscription, but “first bottle” on its own could be read as any first purchase. If you want it airtight the line becomes “50% off your first subscription bottle”, which is longer and duller. Your call.

2 · The same contract forbids promising free shipping. Verbatim: “No fabricated countdown, stock scarcity, guarantee, free shipping or dispatch promise. Shipping/tax calculated at checkout.” But BUILD-CARD.md and README.md both say “free initial and recurring shipping”. Two project documents disagree, and free shipping has been sitting in the chrome of every round since v27 on the strength of the second pair. I have put it in because you asked for it and because two documents support it — but one document says not to, and you should know that before this runs anywhere.

3 · None of these amounts were ever read back from Shopify. Same contract: “Amounts are a pricing recommendation, not readback from Shopify.” So $28, $14, $24 and the 50% that derives from them are internally consistent but unverified against the live store. I can check that read-only against Shopify if you want the numbers confirmed before these go anywhere near a campaign.

What I left out, and why

Two things you should look at

The price line sits on the product on some of the v35 plates (group B). On B·W02, B·W09 and C·W04 it crosses a hand, an arm or a bottle reflection. The halo carries it and it reads, but it is not clean. Root cause is the one from earlier today: v35's plates run the product to the frame edge, so there is no clear bottom band. Reshooting those plates under the v38 band brief is the actual fix.

Two frames needed their headline moved to make room. Promoting the price meant lifting the bottom-slot roundels, which pushed one into “hair fast.” on W08's 4:5 — so that headline moved up 105px. And the price could not go under the headline on group A, because on W03 it landed on the dropper cap; it is seated in the bottom band on all three groups instead.

Gates — all 48 masters, re-run on this build

Claims: groups B and C still carry the v35/v36 headlines — “REGROW HAIR FAST”, “Hair in Just 2 Weeks”, “GROW Healthier Hair Fast”. Those assert efficacy and timeframes Wonder has no evidence for, so this set is not cleared for placement. Group A is the same. Say the word and I will swap in the qualified hooks — the layout does not change, only the words.