Internal design review — for the team to rebuild with real people and real results. Not cleared for any live placement.

Wonder v29r1

10 concepts × native 9:16 and 4:5. v27's typography brought forward onto v28r1's plates. No new image generation this round.

What changed from v29 (r1)

REGROW pill made bigger on W04 and W09 — it was set at 62% of the headline size and read smaller than “Hair in Just 2 Weeks”; it is now 78%. Nothing else was touched: same plates, same type, same CTA positions, same devices.

Gate note: the W09 face box had been padded out to the whole hair mass, so the larger pill tripped the face gate while only touching hair. The box now covers the face itself (forehead–chin); all gates re-run clean.

What changed from v28r1

The type system is v27's. White Archivo at ~128px with the heavy dark halo, a yellow letterspaced eyebrow, and the yellow highlight pill on one word per headline — the "Gone." treatment from v27 W10, applied across the set: more. · faster. · Goodbye · 2 Weeks · fuller · good. · FAST. · week 11. · lost. · Gone. v28r1 had shrunk everything and put navy on pink.

Yellow CTA everywhere — the v27 button, 620px wide, reads on every ground. No more pink-on-pink.

Badges mid-side, not orphaned in corners. Still twelve devices rotated with no two ads matching; review count once per ad.

Four v27 ads restored on their own plates: W06 Stop the shedding (brush), W08 Edges back by week 11, W10 Bald spot? Gone. For good., and W01 carries Shed less. Grow more. W07's hook is now Regrow thin hair FAST. DAY 1 / WEEK 11 chips enlarged to 300px.

Gate fixes this round: badges were never in the furniture list, so the product and face gates had been blind to them since v26 — fixed. Product boxes now measure the label-bearing body rather than the dropper cap. The CTA placer was still assuming v28's narrower button — fixed, and it now avoids hand-placed corner badges.

Gates — all clean

GateResult
Solid blocks over size0
Text overflow0 / 20
Element collisions0 / 20
Meta safe zone20 / 20
Legibility vs photograph82 / 82
Furniture over product / face / B/A result0 / 0 / 0

What is real

Product from the reference photograph in every scene. All proof is the genuine 4.8/5 from 1,121 Trustpilot reviews. Free shipping and skip-or-cancel are live PDP terms. Before/afters are generated stand-ins for the team to replace. Zero image generations this round.

Shed less. Grow more.

white star-circle · thumbs guarantee line

Goodbye HAIR LOSS.

navy thumbs-circle · thumbs guarantee line

REGROW Hair in Just 2 Weeks

yellow review ticker · pink/navy bottom strip

Grow thicker, fuller hair.

navy thumbs-circle · spec text row

Stop the shedding. For good.

white star-circle · thumbs guarantee line

Regrow thin hair FAST.

yellow review ticker · pink/navy bottom strip

Edges back by week 11.

pink/navy bottom strip · thumbs guarantee line

REGROW what you lost.

scalloped TRUSTED BY seal · thumbs guarantee line

Bald spot? Gone. For good.

white star-circle · hexagon guarantee