Shed less. Grow more.
white star-circle · thumbs guarantee line
Internal design review — for the team to rebuild with real people and real results. Not cleared for any live placement.
10 concepts × native 9:16 and 4:5. v27's typography brought forward onto v28r1's plates. No new image generation this round.
The type system is v27's. White Archivo at ~128px with the heavy dark halo, a yellow letterspaced eyebrow, and the yellow highlight pill on one word per headline — the "Gone." treatment from v27 W10, applied across the set: more. · faster. · Goodbye · 2 Weeks · fuller · good. · FAST. · week 11. · lost. · Gone. v28r1 had shrunk everything and put navy on pink.
Yellow CTA everywhere — the v27 button, 620px wide, reads on every ground. No more pink-on-pink.
Badges mid-side, not orphaned in corners. Still twelve devices rotated with no two ads matching; review count once per ad.
Four v27 ads restored on their own plates: W06 Stop the shedding (brush), W08 Edges back by week 11, W10 Bald spot? Gone. For good., and W01 carries Shed less. Grow more. W07's hook is now Regrow thin hair FAST. DAY 1 / WEEK 11 chips enlarged to 300px.
Gate fixes this round: badges were never in the furniture list, so the product and face gates had been blind to them since v26 — fixed. Product boxes now measure the label-bearing body rather than the dropper cap. The CTA placer was still assuming v28's narrower button — fixed, and it now avoids hand-placed corner badges.
| Gate | Result |
|---|---|
| Solid blocks over size | 0 |
| Text overflow | 0 / 20 |
| Element collisions | 0 / 20 |
| Meta safe zone | 20 / 20 |
| Legibility vs photograph | 82 / 82 |
| Furniture over product / face / B/A result | 0 / 0 / 0 |
Product from the reference photograph in every scene. All proof is the genuine 4.8/5 from 1,121 Trustpilot reviews. Free shipping and skip-or-cancel are live PDP terms. Before/afters are generated stand-ins for the team to replace. Zero image generations this round.
Shed less. Grow more.
white star-circle · thumbs guarantee line
grow hair faster.
white star-circle
Goodbye HAIR LOSS.
navy thumbs-circle · thumbs guarantee line
REGROW Hair in Just 2 Weeks
yellow review ticker · pink/navy bottom strip
Grow thicker, fuller hair.
navy thumbs-circle · spec text row
Stop the shedding. For good.
white star-circle · thumbs guarantee line
Regrow thin hair FAST.
yellow review ticker · pink/navy bottom strip
Edges back by week 11.
pink/navy bottom strip · thumbs guarantee line
REGROW what you lost.
scalloped TRUSTED BY seal · thumbs guarantee line
Bald spot? Gone. For good.
white star-circle · hexagon guarantee