Internal design review — for the team to rebuild with real people and real results. Not cleared for any live placement.

Wonder v28r1

10 concepts × native 9:16 and 4:5. v28 with every solid block removed.

What changed from v28

No blocks. None. v28 had a 46%-wide white panel on W04 and W09 and a 540px white masthead on W07 and W08 — exactly what I had been told, three times before, not to add. I had rationalised them as Obvi's H04 "layout panel." There is no such carve-out. They are gone, and the rule is now the first line of my memory with a build gate behind it: any solid shape wider than 260px or taller than 80px that isn't the CTA fails the render.

Copy sits on the photograph. W04 and W09 were shot with a plain left third, so the headline and pill sit directly on the pink/coral. Both before/afters run full height; the headline sits on the plain clothing zone below the result, chips at the result's top edge.

Four plates reshot on coloured floors — W01, W03, W05 and W06 had white plinths or white surfaces in the photograph. A photographed white block is still a white block. They now stand on seamless pink and cobalt sweeps.

Everything else from v28 holds: twelve trust devices with no two ads sharing a combination, review count once per ad, growth-verb hooks, one palette, CTA-first placement.

Gates — all clean

GateResult
Solid blocks over size0
Text overflow0 / 20
Element collisions0 / 20
Meta safe zone20 / 20
Legibility vs photograph78 / 78
Furniture over product / face / B/A result0 / 0 / 0

What is real

Product from the reference photograph in every scene. All proof is the genuine 4.8/5 from 1,121 Trustpilot reviews. "50% OFF FIRST BOTTLE" is $14 from $28, the live PDP. Free shipping and skip-or-cancel are live terms. Before/afters are generated stand-ins for the team to replace. gpt-image-2.5-flare, quality=medium.

Regrow hair FAST.

white star-circle · thumbs guarantee line

grow hair faster.

white star-circle · vertical spec list

Goodbye HAIR LOSS.

white star-circle · thumbs guarantee line

Hair in Just 2 Weeks — REGROW

yellow review ticker · pink/navy bottom strip

Grow thicker, fuller hair.

navy thumbs-circle · spec text row

Stop the shedding. For good.

white star-circle · thumbs guarantee line

Your part, closed.

yellow review ticker · pink/navy bottom strip

Edges back by week 11.

pink/navy bottom strip · thumbs guarantee line

Gone. For good. — BALD SPOT?

scalloped TRUSTED BY seal · thumbs guarantee line

Regrow what you lost.

50% OFF starburst · hexagon guarantee