Wonder v28

What changed from v27

One badge became a vocabulary. Obvi doesn't repeat one roundel — across the 70 they rotate a white star-circle, a navy thumbs-circle, a scalloped TRUSTED BY seal, a yellow review ticker, a top pill, a pink/navy two-tone bar, spec circles, a spec text row, 2×2 tiles, a 60%-OFF starburst, a hexagon guarantee, and a highlighter pill on the first headline word. All twelve are built here and no two ads share the same combination.

Hooks are Obvi's growth register. Their hair copy is overwhelmingly fast / grow / thicker / fuller / regrow: Regrow hair FAST · grow hair faster · Goodbye HAIR LOSS · REGROW Hair in Just 2 Weeks · Grow thicker, fuller hair · Stop the shedding. For good · Your part, closed · Edges back by week 11 · BALD SPOT? Gone. For good · Regrow what you lost. "Thin to thick" and "Hair in the drain" are gone.

Brand-new plates, Obvi compositions: trio line-up on a plinth, single bottle held at an angle, model beside a large foreground bottle, pink/white panel split with the model on the photo side, bottle flanked by salon brushes, hand-in-hair on coral, oil pour on marigold, and both before/afters re-shot as two sessions eleven weeks apart. One palette for the whole set — hot pink, cobalt, navy ink, yellow accent, white — the way Obvi holds pink/navy/yellow across theirs.

CTA-first. Plates composed with the button zone reserved; a placer finds the lowest clear slot; product, face and before/after-result boxes are all gated. Where the plate left no legal slot, the plate was regenerated, not the button forced.

Gates — all clean

Safe-zone note: corner badges and the 9:16 CTA are allowed down to y1670 — where Obvi and AG1 seat their bottom furniture, above the Reels caption/CTA overlay — instead of the conservative 1248 line. That's documented in the gate.

What is real

Product from the reference photograph in every scene. All social proof is the genuine 4.8/5 from 1,121 Trustpilot reviews — no invented customer count. "50% OFF FIRST BOTTLE" is $14 from $28, the live PDP offer. Free shipping and skip-or-cancel are live PDP terms. The before/afters are generated stand-ins for the design team to replace. Image model: gpt-image-2.5-flare at quality=medium.