Lit product hero
Internal design review — for the team to rebuild with real people and real results. Not cleared for any live placement.
10 concepts × native 9:16 and 4:5. Plates composed CTA-first.
CTA-first plates. Every plate was regenerated with the CTA zone reserved in the composition — the bottle occupies a set band, the person is framed head-to-waist with plain clothing filling the lower third, and the before/after subjects are framed so the result sits high with plain shoulders below. A placer then finds the lowest safe-band position where the button clears every product, face and result box, and three gates enforce it.
Proof bar removed, review count said once. One roundel: stars, 4.8/5, 1,121 reviews. The banner across the top is gone.
All "illustration" language removed.
Image model: gpt-image-2.5-flare (the non-Sunburst 2.5) at quality=medium — 343 output tokens per plate versus 1,372 at high. It held up.
| Gate | Result |
|---|---|
| Text overflow | 0 / 20 |
| Element collisions | 0 / 20 |
| Meta safe zone | 20 / 20 |
| Legibility vs photograph | 56 / 56 |
| Furniture over product | 0 |
| Furniture over face | 0 |
| Furniture over B/A result | 0 |
Product generated into every scene from the reference photograph. Social proof is the genuine 4.8/5 from 1,121 Trustpilot reviews. Offer terms are the live PDP's; 47¢/day = $14 ÷ 30. The before/afters are generated stand-ins for the design team to replace with real subjects.
Lit product hero
Lit product hero
Lifestyle
Lifestyle
Editorial portrait
Editorial portrait
Before / after — two sessions
Before / after — two sessions
Lit product hero
Marker emphasis