 | A2A1-45
Wash day. Dread day.
4:5 · SELECTED | 8.6
H 9.0
V 8.7
P 8.0 | Brush full of hair makes the wash-day dread immediate. Visible Wonder bottle and yellow emphasis lead naturally to the oval CTA. |
 | A1A1-45
GROWING IT OUT. WATCHING IT SNAP.
4:5 · SELECTED | 8.5
H 9.0
V 8.4
P 8.0 | Strong grow-out/snap tension; original close-up and bottle, one purposeful underline and a clear red oval CTA. |
 | A2A1-916
Wash day. Dread day.
9:16 · SELECTED | 8.5
H 9.0
V 8.5
P 8.0 | Brush full of hair makes the wash-day dread immediate. Visible Wonder bottle and yellow emphasis lead naturally to the oval CTA. Tall composition preserves the same hierarchy. |
 | A1A1-916
GROWING IT OUT. WATCHING IT SNAP.
9:16 · SELECTED | 8.4
H 9.0
V 8.3
P 8.0 | Strong grow-out/snap tension; original close-up and bottle, one purposeful underline and a clear red oval CTA. Tall composition preserves the same hierarchy. |
 | W41-45
Wash day. Dread day.
4:5 · Archive | 8.4
H 9.0
V 8.6
P 7.4 | Excellent original brush-and-bottle pain object and yellow emphasis. Small plain Explore Wonder CTA is weaker than the selected A2A1 oval treatment. |
 | W41-916
Wash day. Dread day.
9:16 · Archive | 8.3
H 9.0
V 8.4
P 7.4 | Excellent original brush-and-bottle pain object and yellow emphasis. Small plain Explore Wonder CTA is weaker than the selected A2A1 oval treatment. Tall composition preserves the same hierarchy. |
 | W42-916
Growing it out. Watching it snap.
9:16 · Archive | 8.3
H 9.0
V 8.4
P 7.4 | Original SNAP close-up and single underline remain strong. Feed lacks a clear CTA; selected A1A1 retains the scene with the requested oval. Tall: Plain Discover Wonder improves direction but has less presence than A1A1. |
 | O1-45
DRY ENDS. MEET RICH OIL.
4:5 · SELECTED | 8.2
H 8.0
V 8.4
P 8.0 | Dry ends meets a clear oil-in-palm demonstration with the bottle visible. Warm photo and peach serif hierarchy work together. |
 | A5A3-45
Worried it’ll feel heavy? Start with a few.
4:5 · SELECTED | 8.1
H 8.0
V 8.0
P 8.2 | Heavy-feel hesitation plus a few drops gives the hand demonstration a reason to exist. Clear product and oval CTA. |
 | W42-45
Growing it out. Watching it snap.
4:5 · Archive | 8.1
H 9.0
V 8.5
P 6.6 | Original SNAP close-up and single underline remain strong. Feed lacks a clear CTA; selected A1A1 retains the scene with the requested oval. |
 | W44-45
Wanting your old hair back isn’t vanity.
4:5 · SELECTED | 8.1
H 8.3
V 8.4
P 7.5 | Old-hair identity tension is sympathetic and specific. Plum serif/sans contrast, one underline and a visible bottle form a coherent original composition. |
 | A1A2-45
ALL THAT LENGTH. ROUGH ENDS.
4:5 · Archive | 8.0
H 7.8
V 8.2
P 7.8 | Tangible rough-ends hook and clear bottle; repeats A1A1 photography with a less forceful headline. |
 | A1B2-45
DRY, FRAYED ENDS? Give them rich care.
4:5 · SELECTED | 8.0
H 8.0
V 8.1
P 7.8 | Direct dry/frayed-ends recognition; cream emphasis and plum serif work with the care action. Bottle is small. |
 | A5A3-916
Worried it’ll feel heavy? Start with a few.
9:16 · SELECTED | 8.0
H 8.0
V 7.8
P 8.2 | Heavy-feel hesitation plus a few drops gives the hand demonstration a reason to exist. Clear product and oval CTA. Tall composition preserves the same hierarchy. |
 | B2-45
ANOTHER TRIM. THE SAME LENGTH.
4:5 · SELECTED | 8.0
H 8.7
V 8.0
P 7.2 | Another trim/same length captures a distinct lived frustration. Peach editorial framing and mirror photo have a clean hierarchy; no bottle. |
 | O1-916
DRY ENDS. MEET RICH OIL.
9:16 · SELECTED | 8.0
H 8.0
V 8.0
P 8.0 | Dry ends meets a clear oil-in-palm demonstration with the bottle visible. Warm photo and peach serif hierarchy work together. Tall: Top and bottom margins are more generous, but the droplet remains clear. |
 | W44-916
Wanting your old hair back isn’t vanity.
9:16 · SELECTED | 8.0
H 8.3
V 8.1
P 7.4 | Old-hair identity tension is sympathetic and specific. Plum serif/sans contrast, one underline and a visible bottle form a coherent original composition. Tall: More wall space and smaller bottle reduce immediacy slightly. |
 | A1A2-916
ALL THAT LENGTH. ROUGH ENDS.
9:16 · Archive | 7.9
H 7.8
V 8.0
P 7.8 | Tangible rough-ends hook and clear bottle; repeats A1A1 photography with a less forceful headline. Tall composition preserves the same hierarchy. |
 | A1B2-916
DRY, FRAYED ENDS? Give them rich care.
9:16 · SELECTED | 7.9
H 8.0
V 8.0
P 7.8 | Direct dry/frayed-ends recognition; cream emphasis and plum serif work with the care action. Bottle is small. Tall composition preserves the same hierarchy. |
 | A2A2-45
That hairbrush pause.
4:5 · Archive | 7.9
H 7.8
V 8.1
P 7.7 | Recognizable brush pause but less emotional than Dread Day; same excellent brush-and-bottle photo. |
 | A2A3-45
Another wash. That same worry.
4:5 · Archive | 7.9
H 8.0
V 7.8
P 7.8 | Repeat-wash worry is clear, but the longer highlighted line presses toward the frame edge. |
 | A3B2-45
WASHED. CONDITIONED. Still dry at the ends?
4:5 · SELECTED | 7.9
H 8.0
V 7.7
P 7.9 | Washed and conditioned yet still dry names a specific failed routine. Product and comb are clear; headline needs more scale. |
 | A5A1-45
WORRIED ABOUT Too much oil?
4:5 · Archive | 7.9
H 7.8
V 8.0
P 8.0 | Amount hesitation is relevant and the palm/dropper demonstration makes it concrete. |
 | A5A1-916
WORRIED ABOUT Too much oil?
9:16 · Archive | 7.9
H 7.8
V 7.8
P 8.0 | Amount hesitation is relevant and the palm/dropper demonstration makes it concrete. Tall composition preserves the same hierarchy. |
 | H1-916
WASH DAY. DREAD DAY.
9:16 · Archive | 7.9
H 9.0
V 8.3
P 6.3 | Brush full of hair makes Dread Day strong. Lime on dark photography reads well; missing product reduces the connection to Wonder. Tall composition preserves the same hierarchy. |
 | H2-45
THAT’S A LOT TO LEAVE BEHIND.
4:5 · SELECTED | 7.9
H 8.5
V 8.1
P 7.1 | Hair left in the brush and bedding setting feel immediate and personal. Mint editorial treatment provides variety; product is only named. |
 | A2A2-916
That hairbrush pause.
9:16 · Archive | 7.8
H 7.8
V 7.9
P 7.7 | Recognizable brush pause but less emotional than Dread Day; same excellent brush-and-bottle photo. Tall composition preserves the same hierarchy. |
 | A2A3-916
Another wash. That same worry.
9:16 · Archive | 7.8
H 8.0
V 7.7
P 7.8 | Repeat-wash worry is clear, but the longer highlighted line presses toward the frame edge. Tall composition preserves the same hierarchy. |
 | A2B1-45
WASH-DAY WORRY?
4:5 · SELECTED | 7.8
H 7.8
V 7.8
P 7.7 | Blue and yellow hierarchy, visible bottle and human scalp-care action add variety. Her relaxed expression softens the worry hook. |
 | A4B1-45
Note to self. Care for my dry ends.
4:5 · SELECTED | 7.8
H 7.5
V 8.1
P 7.7 | The note-to-self card feels intentional, with lavender texture and visible product. A softer reminder rather than a hard pain hook. |
 | A4B1-916
Note to self. Care for my dry ends.
9:16 · SELECTED | 7.8
H 7.5
V 8.0
P 7.7 | The note-to-self card feels intentional, with lavender texture and visible product. A softer reminder rather than a hard pain hook. Tall composition preserves the same hierarchy. |
 | H1-45
WASH DAY. DREAD DAY.
4:5 · Archive | 7.8
H 9.0
V 8.1
P 6.3 | Brush full of hair makes Dread Day strong. Lime on dark photography reads well; missing product reduces the connection to Wonder. |
 | W43-45
Another bottle. Another broken promise?
4:5 · Archive | 7.8
H 7.8
V 8.0
P 7.7 | Strong bottle and single-ingredient support; the failed-promise hook is useful. Plain CTA blends into the support instead of finishing the hierarchy. |
 | W43-916
Another bottle. Another broken promise?
9:16 · Archive | 7.8
H 7.8
V 7.8
P 7.7 | Strong bottle and single-ingredient support; the failed-promise hook is useful. Plain CTA blends into the support instead of finishing the hierarchy. Tall composition preserves the same hierarchy. |
 | A1B1-45
GROWING IT OUT? Start at the ends.
4:5 · Archive | 7.7
H 7.6
V 7.8
P 7.8 | Useful ends-first instruction and soft bedroom palette; less urgent than the frayed-ends alternative. |
 | A1B1-916
GROWING IT OUT? Start at the ends.
9:16 · Archive | 7.7
H 7.6
V 7.7
P 7.8 | Useful ends-first instruction and soft bedroom palette; less urgent than the frayed-ends alternative. Tall composition preserves the same hierarchy. |
 | A2B1-916
WASH-DAY WORRY?
9:16 · SELECTED | 7.7
H 7.8
V 7.6
P 7.7 | Blue and yellow hierarchy, visible bottle and human scalp-care action add variety. Her relaxed expression softens the worry hook. Tall composition preserves the same hierarchy. |
 | A3B2-916
WASHED. CONDITIONED. Still dry at the ends?
9:16 · SELECTED | 7.7
H 8.0
V 7.3
P 7.9 | Washed and conditioned yet still dry names a specific failed routine. Product and comb are clear; headline needs more scale. Tall composition preserves the same hierarchy. |
 | B2-916
ANOTHER TRIM. THE SAME LENGTH.
9:16 · SELECTED | 7.7
H 8.7
V 7.5
P 7.0 | Another trim/same length captures a distinct lived frustration. Peach editorial framing and mirror photo have a clean hierarchy; no bottle. Tall: Support and CTA are closer together and less easy to separate. |
 | H2-916
THAT’S A LOT TO LEAVE BEHIND.
9:16 · SELECTED | 7.7
H 8.5
V 7.7
P 7.0 | Hair left in the brush and bedding setting feel immediate and personal. Mint editorial treatment provides variety; product is only named. Tall: Support and CTA tighten at the bottom. |
 | A3B1-45
ROUGH ENDS? Give them rich care.
4:5 · Archive | 7.6
H 7.3
V 7.7
P 7.7 | Attractive sage product-and-hand composition; small type limits stopping power. |
 | O3-45
YOUR SCALP GETS SKIPPED.
4:5 · SELECTED | 7.6
H 7.3
V 8.0
P 7.3 | Close-up scalp application explains a care step clearly. Skipped scalp is softer tension and no bottle is visible. |
 | I2-45
IT’S NOT “JUST HAIR.”
4:5 · Archive | 7.6
H 8.1
V 8.0
P 6.6 | Purple editorial frame and woman holding an old photo make the loss of familiar hair understandable. No bottle or demonstrated care step. |
 | A5A2-45
RICH OIL. How much?
4:5 · Archive | 7.5
H 6.9
V 7.8
P 7.6 | How much is useful but lacks the heavy-feel objection that makes this demonstration persuasive. |
 | A5B1-45
BEFORE ANOTHER PROMISE, READ THE BOTTLE.
4:5 · Archive | 7.5
H 7.2
V 7.8
P 7.3 | Failed-promise curiosity and readable bottle, but ingredient transparency alone does not close the hair-care argument. |
 | B1-45
GROWING IT OUT. WATCHING IT SNAP.
4:5 · Archive | 7.5
H 9.0
V 6.8
P 6.8 | Powerful SNAP hook and natural ends close-up, but the heavy gradient and text over the face reduce visual quality. A1A1 is the stronger execution. |
 | B1-916
GROWING IT OUT. WATCHING IT SNAP.
9:16 · Archive | 7.5
H 9.0
V 7.0
P 6.8 | Powerful SNAP hook and natural ends close-up, but the heavy gradient and text over the face reduce visual quality. A1A1 is the stronger execution. Tall composition preserves the same hierarchy. |
 | O2-45
ROUGH AFTER EVERY WASH?
4:5 · Archive | 7.5
H 8.0
V 7.3
P 7.3 | After-every-wash roughness is specific; dense gradient makes the otherwise useful hands-on-ends photo heavy. |
 | O3-916
YOUR SCALP GETS SKIPPED.
9:16 · SELECTED | 7.5
H 7.3
V 7.8
P 7.3 | Close-up scalp application explains a care step clearly. Skipped scalp is softer tension and no bottle is visible. Tall composition preserves the same hierarchy. |
 | I2-916
IT’S NOT “JUST HAIR.”
9:16 · Archive | 7.5
H 8.1
V 7.8
P 6.5 | Purple editorial frame and woman holding an old photo make the loss of familiar hair understandable. No bottle or demonstrated care step. Tall: Large top and bottom margins dilute immediacy. |
 | A2B2-45
THAT POST-WASH BRUSH CHECK.
4:5 · Archive | 7.4
H 7.2
V 7.6
P 7.3 | Names a brush check but shows scalp massage; the action does not illustrate the headline closely enough. |
 | A3B1-916
ROUGH ENDS? Give them rich care.
9:16 · Archive | 7.4
H 7.3
V 7.3
P 7.7 | Attractive sage product-and-hand composition; small type limits stopping power. Tall composition preserves the same hierarchy. |
 | A3B3-45
THE LAST FEW INCHES. Still feeling rough?
4:5 · Archive | 7.4
H 7.5
V 7.3
P 7.6 | Last few inches gives a clear location, but the restrained text is easy to pass over. |
 | A5A2-916
RICH OIL. How much?
9:16 · Archive | 7.4
H 6.9
V 7.6
P 7.6 | How much is useful but lacks the heavy-feel objection that makes this demonstration persuasive. Tall composition preserves the same hierarchy. |
 | A5B1-916
BEFORE ANOTHER PROMISE, READ THE BOTTLE.
9:16 · Archive | 7.4
H 7.2
V 7.6
P 7.3 | Failed-promise curiosity and readable bottle, but ingredient transparency alone does not close the hair-care argument. Tall composition preserves the same hierarchy. |
 | R1-45
FINALLY. GROWING IT OUT.
4:5 · SELECTED | 7.4
H 8.7
V 8.5
P 4.5 | Strong short-to-long diary story, different-day wardrobe and pink review hierarchy. Fictional design study: buyer identity, verification and outcome are not customer evidence; no product photo. |
 | I1-916
I MISS MY OLD PONYTAIL.
9:16 · Archive | 7.4
H 8.2
V 7.6
P 6.4 | Missing the old ponytail is emotionally clear; dark overlay and absent bottle weaken the path from hair identity to care. Tall composition preserves the same hierarchy. |
 | A2B2-916
THAT POST-WASH BRUSH CHECK.
9:16 · Archive | 7.3
H 7.2
V 7.4
P 7.3 | Names a brush check but shows scalp massage; the action does not illustrate the headline closely enough. Tall composition preserves the same hierarchy. |
 | A3B3-916
THE LAST FEW INCHES. Still feeling rough?
9:16 · Archive | 7.3
H 7.5
V 7.0
P 7.6 | Last few inches gives a clear location, but the restrained text is easy to pass over. Tall composition preserves the same hierarchy. |
 | A4B2-45
BEFORE THE HAIR TIE A little care for my dry ends.
4:5 · Archive | 7.3
H 6.8
V 7.7
P 7.2 | Longer note repeats A4B1 with a less immediate opening; good product still life. |
 | B3-916
LONGER ROOTS. SHORTER PATIENCE.
9:16 · Archive | 7.3
H 7.8
V 7.1
P 7.0 | Roots/patience has tension, but the angled banner, footer bar and extra brand tag create competing blocks. Tall composition preserves the same hierarchy. |
 | I1-45
I MISS MY OLD PONYTAIL.
4:5 · Archive | 7.3
H 8.2
V 7.4
P 6.4 | Missing the old ponytail is emotionally clear; dark overlay and absent bottle weaken the path from hair identity to care. |
 | A1B3-45
THE LONG-HAIR PLAN? Care for the ends.
4:5 · Archive | 7.2
H 6.9
V 7.4
P 7.2 | Long-hair-plan phrasing is broad; this scene is better used with the specific frayed-ends hook. |
 | A4B2-916
BEFORE THE HAIR TIE A little care for my dry ends.
9:16 · Archive | 7.2
H 6.8
V 7.5
P 7.2 | Longer note repeats A4B1 with a less immediate opening; good product still life. Tall composition preserves the same hierarchy. |
 | A4B3-45
MY DRY-ENDS REMINDER Nourish first. Ponytail second.
4:5 · Archive | 7.2
H 6.9
V 7.4
P 7.3 | Nourish first/ponytail second adds instruction but not much tension; copy competes with the note format. |
 | A5B2-45
WHAT’S ACTUALLY IN THIS BOTTLE?
4:5 · Archive | 7.2
H 6.6
V 7.8
P 7.1 | Large clear product and ingredient box; the bottle question is feature-led and low in emotional urgency. |
 | R1-916
FINALLY. GROWING IT OUT.
9:16 · SELECTED | 7.2
H 8.7
V 8.0
P 4.5 | Strong short-to-long diary story, different-day wardrobe and pink review hierarchy. Fictional design study: buyer identity, verification and outcome are not customer evidence; no product photo. Tall: Extra space delays the comparison. Retained for the requested before-and-after concept, not ranked as launch-ready proof. |
 | R3-45
THE ENDS TELL THE STORY.
4:5 · SELECTED | 7.2
H 8.2
V 8.4
P 4.5 | Curl/ends comparison has a believable different-day feel and good lilac/green contrast. Fictional design study; review identity and results are not customer evidence. |
 | B3-45
LONGER ROOTS. SHORTER PATIENCE.
4:5 · Archive | 7.2
H 7.8
V 6.8
P 7.0 | Roots/patience has tension, but the angled banner, footer bar and extra brand tag create competing blocks. |
 | H3-916
I USED TO JUST BRUSH IT.
9:16 · Archive | 7.2
H 7.9
V 7.2
P 6.5 | Used to just brush it conveys lost ease, but the large angled banner and multiple footer blocks feel pasted on. Tall composition preserves the same hierarchy. |
 | A1B3-916
THE LONG-HAIR PLAN? Care for the ends.
9:16 · Archive | 7.1
H 6.9
V 7.2
P 7.2 | Long-hair-plan phrasing is broad; this scene is better used with the specific frayed-ends hook. Tall composition preserves the same hierarchy. |
 | A4B3-916
MY DRY-ENDS REMINDER Nourish first. Ponytail second.
9:16 · Archive | 7.1
H 6.9
V 7.2
P 7.3 | Nourish first/ponytail second adds instruction but not much tension; copy competes with the note format. Tall composition preserves the same hierarchy. |
 | A5B2-916
WHAT’S ACTUALLY IN THIS BOTTLE?
9:16 · Archive | 7.1
H 6.6
V 7.6
P 7.1 | Large clear product and ingredient box; the bottle question is feature-led and low in emotional urgency. Tall composition preserves the same hierarchy. |
 | H3-45
I USED TO JUST BRUSH IT.
4:5 · Archive | 7.1
H 7.9
V 7.0
P 6.5 | Used to just brush it conveys lost ease, but the large angled banner and multiple footer blocks feel pasted on. |
 | I3-916
THE MIRROR CHECK. AGAIN.
9:16 · Archive | 7.1
H 8.0
V 6.8
P 6.5 | Mirror-check anxiety is visible, but the large tilted pink headline panel covers the action and the footer adds more blocks. Tall composition preserves the same hierarchy. |
 | A3A1-45
FRESHLY WASHED. STILL ROUGH?
4:5 · Archive | 7.0
H 7.5
V 6.5
P 7.2 | Fresh wash/still rough is concrete, but the small centered headline floats above a large blank wall. |
 | A5B3-45
BATANA ON THE FRONT. WHAT’S INSIDE?
4:5 · Archive | 7.0
H 6.3
V 7.5
P 6.9 | Front-versus-inside phrasing repeats the label without showing why the ingredient matters to the buyer. |
 | R2-45
MY PART WAS ALL I COULD SEE.
4:5 · SELECTED | 7.0
H 8.5
V 8.2
P 4.0 | Specific mirror/part insecurity with mint review styling and readable week labels. Fictional design study; the apparent outcome and verified-buyer treatment are not substantiated customer proof. |
 | R3-916
THE ENDS TELL THE STORY.
9:16 · SELECTED | 7.0
H 8.2
V 8.0
P 4.5 | Curl/ends comparison has a believable different-day feel and good lilac/green contrast. Fictional design study; review identity and results are not customer evidence. Tall: More whitespace than feed; keep as an internal Hair Diary direction. |
 | O2-916
ROUGH AFTER EVERY WASH?
9:16 · Archive | 7.0
H 8.0
V 6.5
P 6.8 | After-every-wash roughness is specific; dense gradient makes the otherwise useful hands-on-ends photo heavy. Tall: Bottle crops against the right edge, weakening product presentation. |
 | I3-45
THE MIRROR CHECK. AGAIN.
4:5 · Archive | 7.0
H 8.0
V 6.6
P 6.5 | Mirror-check anxiety is visible, but the large tilted pink headline panel covers the action and the footer adds more blocks. |
 | A2B3-45
WHEN WASH DAY FEELS LOADED.
4:5 · Archive | 6.9
H 6.5
V 7.1
P 7.1 | Loaded is vague, and the smiling care scene does little to explain the tension. |
 | A2B3-916
WHEN WASH DAY FEELS LOADED.
9:16 · Archive | 6.9
H 6.5
V 7.0
P 7.1 | Loaded is vague, and the smiling care scene does little to explain the tension. Tall composition preserves the same hierarchy. |
 | A5B3-916
BATANA ON THE FRONT. WHAT’S INSIDE?
9:16 · Archive | 6.9
H 6.3
V 7.3
P 6.9 | Front-versus-inside phrasing repeats the label without showing why the ingredient matters to the buyer. Tall composition preserves the same hierarchy. |
 | R2-916
MY PART WAS ALL I COULD SEE.
9:16 · SELECTED | 6.9
H 8.5
V 7.8
P 4.0 | Specific mirror/part insecurity with mint review styling and readable week labels. Fictional design study; the apparent outcome and verified-buyer treatment are not substantiated customer proof. Tall: Comparison occupies less of the first screen; subtle visible difference and no bottle limit the product bridge. |
 | A1A3-45
THE GROW-OUT FRUSTRATION.
4:5 · Archive | 6.8
H 6.5
V 6.8
P 7.0 | Abstract frustration hook; the large gap within the headline breaks the reading rhythm. |
 | A3A1-916
FRESHLY WASHED. STILL ROUGH?
9:16 · Archive | 6.8
H 7.5
V 6.1
P 7.2 | Fresh wash/still rough is concrete, but the small centered headline floats above a large blank wall. Tall composition preserves the same hierarchy. |
 | A4A1-45
MISS YOUR FAMILIAR PONYTAIL?
4:5 · Archive | 6.8
H 6.8
V 7.1
P 6.4 | Familiar ponytail wording feels unnatural; implied density concern is only loosely connected to the dry-lengths care step. |
 | A1A3-916
THE GROW-OUT FRUSTRATION.
9:16 · Archive | 6.7
H 6.5
V 6.5
P 7.0 | Abstract frustration hook; the large gap within the headline breaks the reading rhythm. Tall composition preserves the same hierarchy. |
 | A3A2-45
CLEAN HAIR. THIRSTY ENDS.
4:5 · Archive | 6.7
H 6.8
V 6.4
P 7.0 | Thirsty ends is less specific than roughness; excessive empty wall separates the hook from the product. |
 | A4A1-916
MISS YOUR FAMILIAR PONYTAIL?
9:16 · Archive | 6.7
H 6.8
V 6.9
P 6.4 | Familiar ponytail wording feels unnatural; implied density concern is only loosely connected to the dry-lengths care step. Tall composition preserves the same hierarchy. |
 | A4A2-45
SAME HAIR TIE. ROUGHER LENGTHS.
4:5 · Archive | 6.7
H 6.5
V 7.0
P 6.6 | The hair tie does not help explain roughness. Pleasant photo and color cannot resolve the weak premise. |
 | A3A3-45
ROUGH TO THE TOUCH? REACH FOR RICH CARE.
4:5 · Archive | 6.6
H 6.9
V 6.1
P 7.0 | Long, small headline loses impact; photo action sits too far below it. |
 | A4A2-916
SAME HAIR TIE. ROUGHER LENGTHS.
9:16 · Archive | 6.6
H 6.5
V 6.8
P 6.6 | The hair tie does not help explain roughness. Pleasant photo and color cannot resolve the weak premise. Tall composition preserves the same hierarchy. |
 | A4A3-45
THAT PONYTAIL FEELS DIFFERENT.
4:5 · Archive | 6.6
H 6.4
V 6.9
P 6.4 | Feels different leaves the actual problem unspecified; little reason to move from this photo to Wonder. |
 | W71-R2
Growing it out. Watching it break.
4:5 · Archive | 6.6
H 8.2
V 7.3
P 4.0 | Different-day ends photos fit a review card, but visible placeholder labels, empty rating stars and no bottle make this unfinished. Fictional study, not customer results. |
 | A3A2-916
CLEAN HAIR. THIRSTY ENDS.
9:16 · Archive | 6.5
H 6.8
V 6.0
P 7.0 | Thirsty ends is less specific than roughness; excessive empty wall separates the hook from the product. Tall composition preserves the same hierarchy. |
 | A3A3-916
ROUGH TO THE TOUCH? REACH FOR RICH CARE.
9:16 · Archive | 6.5
H 6.9
V 5.9
P 7.0 | Long, small headline loses impact; photo action sits too far below it. Tall composition preserves the same hierarchy. |
 | A4A3-916
THAT PONYTAIL FEELS DIFFERENT.
9:16 · Archive | 6.5
H 6.4
V 6.7
P 6.4 | Feels different leaves the actual problem unspecified; little reason to move from this photo to Wonder. Tall composition preserves the same hierarchy. |
 | W72-R2
The part you keep checking.
4:5 · Archive | 6.5
H 8.0
V 7.2
P 4.0 | Scalp comparison is clear, but placeholder copy/rating labels interrupt the review illusion. Fictional study without product evidence. |
 | W71
Growing it out. Watching it break.
4:5 · Archive | 6.3
H 8.2
V 6.6
P 4.0 | Clear split-end comparison but plain document-like header and little product presence. AI illustration is disclosed; not product results. |
 | W72
The part you keep checking.
4:5 · Archive | 6.2
H 8.0
V 6.5
P 4.0 | Part comparison is readable, but generic black typography and no product image make it feel like a draft evidence card. AI study, not results. |