The brush and bottle
Original: large plum type and a yellow highlight tied to the problem phrase. V12: a handwritten word, a fixed-position loop, and support moved away from the headline. V13: the original image and hierarchy restored, with the copy grouped together.
Growing it out. Watching it snap.
The original used one condensed hierarchy with SNAP as the focal word. V13 returns to that relationship and the original product photograph.
What the checks missed
The previous overflow checks measured text boxes. They did not establish whether the layouts looked as good as the originals. The board also copied concept-level visual scores across every sibling and both formats. V13 carries no new numerical scores.
Evidence and scope
30 revised variations, each in native 4:5 and 9:16. Twenty existing photographic plates are reused, including four original W41/W42 sources; no new image generation is claimed. The existing 166-record Foreplay archive informed the work. Longevity is a reference signal, not proof of ROAS. The retained Hair Diary cards are fictional internal studies.
Copy and product evidence · Competitor archive · Preserved v12 board