What carries forward
The exact W41 brush + bottle and W42 SNAP originals remain recommended. Their color, type contrast, concrete hair problem and recognizable bottle anchor this expansion. The six Hair Diary files remain unchanged in a separate fictional-study collection.
Typography restored after review
The exact original Archivo, Oswald and Bookman font files are back: heavy plum type with acid-yellow emphasis, oversized red condensed words, rose editorial type, lavender note accents and a mint ingredient panel. The rejected small-type draft is excluded.
What changes
Five buyer angles each receive an object/editorial approach and a human, routine or evidence approach. Each concept has three hooks on a fixed photograph and design treatment, with emphasis and line breaks adapted to the words. Separate photographic source plates and native layouts serve Feed and Stories; neither final ratio is a crop of the other.
BOF now answers actual questions
B01 becomes the few-drops application concept. B02 becomes single-ingredient clarity. B03 contributes the skeptical-shopper framing. B04–B06 price and subscription ideas are deferred because current terms have not been verified.
Research and limits
The existing Foreplay archive contains 166 unique records across eight brands. Longevity informs creative references, not claimed CPA, ROAS or ad-set profitability. The Sam method translation comes from the supplied handoff analysis, not an independently verified performance result. New photographs are synthetic editorial illustrations, not customer outcomes.
How to review
Compare the two approaches within an angle, then the three hook framings within each approach. Review both native ratios. Save Keep / Revise / Reject and comments in the image viewer; this writes durable server feedback.