{
 "AW01": {
  "group": "A",
  "id": "W01",
  "type_pairing": "case-weight",
  "lead": "none",
  "proof": "spec-roundels",
  "offer": "corner-type",
  "headline_pos": "top",
  "numeral_face": "Anton",
  "note": "Goodbye sentence-case over HAIR LOSS heavy caps, no pill at all (Obvi H01). Three spec roundels bottom-left; discount as corner type only."
 },
 "AW02": {
  "group": "A",
  "id": "W02",
  "type_pairing": "hue",
  "lead": "chip",
  "proof": "testimonial-roundel",
  "offer": "circle-badge",
  "headline_pos": "top-left",
  "numeral_face": "DMSerif",
  "note": "REGROW in the chip, HAIR FAST! navy - two-tone by hue. Testimonial roundel carrying a real verified-buyer line, a device we have never used. No offer on this one. Offer device set to circle-badge \u2014 he asked for the price on every ad."
 },
 "AW03": {
  "group": "A",
  "id": "W03",
  "type_pairing": "hue-case",
  "lead": "none",
  "proof": "spec-row-coloured",
  "offer": "headline-is-offer",
  "headline_pos": "top",
  "numeral_face": "Poppins",
  "note": "GROW pink caps over Healthier Hair Fast white title case (Obvi H03). The offer becomes the second headline line - 'HALF OFF YOUR FIRST BOTTLE'. Coloured four-column spec row at the foot."
 },
 "AW04": {
  "group": "A",
  "id": "W04",
  "type_pairing": "tint",
  "lead": "none",
  "proof": "satisfied-circle",
  "offer": "circle-badge",
  "headline_pos": "top-right",
  "numeral_face": "Bodoni",
  "note": "Headline top-right in two tints of the same navy (Obvi H12/O42), vertical spec column down the right, and the discount as a large circular badge."
 },
 "AW05": {
  "group": "A",
  "id": "W05",
  "type_pairing": "word-block",
  "lead": "word-block",
  "proof": "guarantee-line",
  "offer": "corner-type",
  "headline_pos": "top",
  "numeral_face": "Fraunces",
  "note": "REVERSE Signs of DAMAGED Hair with one word in a colour chip (Obvi O02's yellow block, at chip size). Guarantee line with the thumb glyph; discount as corner type."
 },
 "BW01": {
  "group": "B",
  "id": "W01",
  "type_pairing": "hue",
  "lead": "none",
  "proof": "rating-roundel",
  "offer": "corner-type",
  "headline_pos": "top",
  "numeral_face": "Anton",
  "note": "Two-tone by hue, no pill, rating roundel."
 },
 "BW02": {
  "group": "B",
  "id": "W02",
  "type_pairing": "case-weight",
  "lead": "rect",
  "proof": "star-line",
  "offer": "corner-type",
  "headline_pos": "top-left",
  "numeral_face": "DMSerif",
  "note": "Hard rectangle lead word (Obvi H04) rather than a pill; a star-rating line instead of a roundel. Offer device set to corner-type \u2014 he asked for the price on every ad."
 },
 "BW03": {
  "group": "B",
  "id": "W03",
  "type_pairing": "tint",
  "lead": "none",
  "proof": "satisfied-circle",
  "offer": "headline-is-offer",
  "headline_pos": "top",
  "numeral_face": "Poppins",
  "note": "Tint pairing; the offer carries the second line."
 },
 "BW04": {
  "group": "B",
  "id": "W04",
  "type_pairing": "hue-case",
  "lead": "chip",
  "proof": "testimonial-roundel",
  "offer": "headline-is-offer",
  "headline_pos": "top-left",
  "numeral_face": "Bodoni",
  "note": "Testimonial roundel; no offer. Offer device set to headline-is-offer \u2014 he asked for the price on every ad."
 },
 "BW05": {
  "group": "B",
  "id": "W05",
  "type_pairing": "word-block",
  "lead": "word-block",
  "proof": "spec-row-coloured",
  "offer": "circle-badge",
  "headline_pos": "top",
  "numeral_face": "Fraunces",
  "note": "Coloured spec row across the cobalt; discount as a circular badge."
 },
 "BW06": {
  "group": "B",
  "id": "W06",
  "type_pairing": "case-weight",
  "lead": "none",
  "proof": "guarantee-line",
  "offer": "corner-type",
  "headline_pos": "top",
  "numeral_face": "Anton",
  "note": "No lead device at all - the case shift carries it."
 },
 "BW07": {
  "group": "B",
  "id": "W07",
  "type_pairing": "hue",
  "lead": "chip",
  "proof": "press-row",
  "offer": "circle-badge",
  "headline_pos": "bottom",
  "numeral_face": "DMSerif",
  "note": "Headline at the BOTTOM (Obvi O18) over her jumper; press row as the proof, which we have never used. Offer device set to circle-badge \u2014 he asked for the price on every ad."
 },
 "BW08": {
  "group": "B",
  "id": "W08",
  "type_pairing": "hue-case",
  "lead": "rect",
  "proof": "satisfied-circle",
  "offer": "corner-type",
  "headline_pos": "bottom",
  "numeral_face": "Poppins",
  "note": "Bottom headline, rectangle lead, satisfied-customer circle."
 },
 "BW09": {
  "group": "B",
  "id": "W09",
  "type_pairing": "tint",
  "lead": "none",
  "proof": "rating-roundel",
  "offer": "circle-badge",
  "headline_pos": "top-right",
  "numeral_face": "Bodoni",
  "note": "Top-right tint headline down the coral field."
 },
 "BW10": {
  "group": "B",
  "id": "W10",
  "type_pairing": "word-block",
  "lead": "word-block",
  "proof": "spec-column",
  "offer": "headline-is-offer",
  "headline_pos": "top",
  "numeral_face": "Fraunces",
  "note": "Vertical spec column down the marigold; offer as the headline."
 },
 "CW01": {
  "group": "C",
  "id": "W01",
  "type_pairing": "case-weight",
  "lead": "none",
  "proof": "spec-roundels",
  "offer": "circle-badge",
  "headline_pos": "top",
  "numeral_face": "DMSerif",
  "note": "Spec roundels bottom-left as Obvi H01."
 },
 "CW02": {
  "group": "C",
  "id": "W02",
  "type_pairing": "hue",
  "lead": "chip",
  "proof": "rating-roundel",
  "offer": "corner-type",
  "headline_pos": "top-left",
  "numeral_face": "Anton",
  "note": "Hue pairing, chip lead."
 },
 "CW03": {
  "group": "C",
  "id": "W03",
  "type_pairing": "tint",
  "lead": "none",
  "proof": "testimonial-roundel",
  "offer": "corner-type",
  "headline_pos": "top",
  "numeral_face": "Bodoni",
  "note": "Tint pairing on lavender; testimonial roundel. Offer device set to corner-type \u2014 he asked for the price on every ad."
 },
 "CW04": {
  "group": "C",
  "id": "W04",
  "type_pairing": "hue-case",
  "lead": "rect",
  "proof": "star-line",
  "offer": "headline-is-offer",
  "headline_pos": "top-left",
  "numeral_face": "Poppins",
  "note": "Rectangle lead; offer as the headline second line."
 },
 "CW05": {
  "group": "C",
  "id": "W05",
  "type_pairing": "word-block",
  "lead": "word-block",
  "proof": "spec-row-coloured",
  "offer": "headline-is-offer",
  "headline_pos": "top",
  "numeral_face": "Fraunces",
  "note": "Word-block highlight; coloured spec row. Offer device set to headline-is-offer \u2014 he asked for the price on every ad."
 },
 "CW06": {
  "group": "C",
  "id": "W06",
  "type_pairing": "case-weight",
  "lead": "none",
  "proof": "guarantee-line",
  "offer": "corner-type",
  "headline_pos": "top",
  "numeral_face": "Anton",
  "note": "Cream flatlay: no lead device, guarantee line."
 },
 "CW07": {
  "group": "C",
  "id": "W07",
  "type_pairing": "hue",
  "lead": "none",
  "proof": "press-row",
  "offer": "circle-badge",
  "headline_pos": "bottom",
  "numeral_face": "DMSerif",
  "note": "Bottom headline, press row. Offer device set to circle-badge \u2014 he asked for the price on every ad."
 },
 "CW08": {
  "group": "C",
  "id": "W08",
  "type_pairing": "hue-case",
  "lead": "chip",
  "proof": "satisfied-circle",
  "offer": "circle-badge",
  "headline_pos": "bottom",
  "numeral_face": "Bodoni",
  "note": "Bottom headline; circular discount badge."
 },
 "CW09": {
  "group": "C",
  "id": "W09",
  "type_pairing": "tint",
  "lead": "none",
  "proof": "rating-roundel",
  "offer": "corner-type",
  "headline_pos": "top-right",
  "numeral_face": "Poppins",
  "note": "Top-right on the green field."
 },
 "CW10": {
  "group": "C",
  "id": "W10",
  "type_pairing": "word-block",
  "lead": "rect",
  "proof": "spec-column",
  "offer": "headline-is-offer",
  "headline_pos": "top",
  "numeral_face": "Fraunces",
  "note": "Marigold: rectangle lead, vertical spec column, offer as headline."
 }
}