Obvi research v2 — format & funnel

Same 70 studied static records as v1, now carrying measured aspect ratio and an inferred funnel stage. v1 board is unchanged.

1. Are they all 4:5?

No — and they aren't 4:5 at all. Measured across all 70 images: 69 are 1:1 square, one is 1.91:1. Zero are 4:5.

Caveat: these files came through Foreplay, and 42 of them are stored at 600×600. Foreplay could be normalising. But the larger copies are square too (1080², 2000², 2048²) and one is 1404×1398 — a normaliser would produce exact squares, so the squares look real rather than cropped.

2. Purely statics? How fast did they grow? How many creatives?

Largely true, and recently very true. Ash Melwani (co-founder/CMO): after the UGC video wave saturated and performance flattened, they turned their existing product photography into statics — “In the past year, we've done a total of three video ads. The rest is static.”

Live Meta Ad Library right now for Obvi: 30 active ads, only 6 video. Our own Foreplay pull of 249 unique Obvi ads is 71% image / 29% video — that fraction includes the older UGC-era video, which is why it looks less static-heavy than today.

Growth: founded 2019; ~$40M in sales in 40 months, $60M+ in under five years, 250K+ customers. Paid budget is 7 figures a month across FB/IG/TikTok.

Creative volume: ~40 new creatives a week. They also consolidated testing — “Instead of testing 50 ads, we consolidated to 2-3 ad sets with 10-15 ads.”

Longevity in our sample: median 246 days live, max 441 days. Longevity means survival, not proven profit — no spend or ROAS data exists publicly.

3. Top or bottom funnel?

My inference, not Obvi's campaign data: 29 TOF · 12 MOF · 29 BOF. Every card shows the signals behind its label so you can overrule it.

The dominant pattern: 66 of 70 carry an explicit discount or free-gift line. Obvi leans hard on offer-led statics. Worth noting against our own rule — a discount is supporting material, not a reason to want the product. Their TOF-ish ads still open on a problem or a claim; the offer arrives after.

O01 O01
BOF 1:1 1080x1080 image 441d live SHOP_NOW

Why BOF: offer/discount in copyvolume social proofCTA Shop Nowbundle/offer landing pageproblem/education lead

Over 500,000 women trust this Collagen Infused 3-Step System to help tackle their weight loss goals 24/7! ☀️ Morning Boost - Kickstart Your Metabolism & Energy ⚡ Afternoon Support - Crush Your Cravings & Stay Focused 😴 Evening Burn - Restful Sleep & Overnight Calorie Burn 🔋 Powered by 5 Types of Collagen & Patented Ingredients “I’ve t

Three full-height color columns map three tubs to dayparts. White headline unifies the system; tiny reassurance closes the bottom. The column structure communicates use before the copy is read.

O02 O02
MOF 1:1 1080x1080 image 386d live SHOP_NOW

Why MOF: volume social proofCTA Shop Nowbundle/offer landing pageproblem/education lead

Over 500,000 women trust this Collagen Infused 3-Step System to help tackle their weight loss goals 24/7! ☀️ Morning Boost - Kickstart Your Metabolism & Energy ⚡ Afternoon Support - Crush Your Cravings & Stay Focused 😴 Evening Burn - Restful Sleep & Overnight Calorie Burn 🔋 Powered by 5 Types of Collagen & Patented Ingredients “I’ve t

Autumn photo scene and foreground tubs, with a yellow highlighted phrase inside a white headline. Purple discount seal sits left; stars, payment and guarantee occupy separate supporting rows. Busy but strongly organized.

O03 O03
TOF 1:1 1024x1024 image 358d live LEARN_MORE

Why TOF: volume social proofCTA Learn Moreproblem/education lead

Tired of feeling sluggish and watching your metabolism slow down? The world's first dual-action collagen + metabolism blend supports natural energy, fat burning, and cravings control while also reversing signs of aging. Join over 500,000 women who have used Obvi's Collagenic Burn. https://myobvi.com/pages/burn-elite-a Results You Can S

Pale background with dark headline and a pill-shaped emphasis band. Four obstacle icons form a two-by-two grid above a tilted product. The layout explains several causes of frustration.

O04 O04
BOF 1:1 1080x1080 image 310d live SHOP_NOW

Why BOF: offer/discount in copyvolume social proofCTA Shop Nowbundle/offer landing pageproblem/education lead

Over 500,000 women trust this Collagen Infused 3-Step System to help tackle their weight loss goals 24/7! ☀️ Morning Boost - Kickstart Your Metabolism & Energy ⚡ Afternoon Support - Crush Your Cravings & Stay Focused 😴 Evening Burn - Restful Sleep & Overnight Calorie Burn 🔋 Powered by 5 Types of Collagen & Patented Ingredients “I’ve t

Purple three-product scene, lime headline upper-left and oversized discount upper-right. Rounded benefit labels point to specific tubs. The lines have actual endpoints and explanatory jobs.

O05 O05
TOF 1:1 600x600 image 273d live LEARN_MORE hair

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

Say goodbye to hair loss FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot;

Cyan milk-and-cereal edges surround three foreground tubs. Pink and plum headline sits above the package family; compact proof closes the lower edge. Hair promise carried without a model.

O06 O06
TOF 1:1 600x600 image 273d live LEARN_MORE hair

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

Regrow healthy hair FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot; - Ac

Pink textured field, dark/pink two-line headline and three tubs on a low platform. Floating cereal gives category texture; framed customer proof anchors the bottom. Straight vertical reading order.

O07 O07
TOF 1:1 600x600 image 273d live LEARN_MORE hair

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

Regrow healthy hair FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot; - Ac

Model left; two-scale headline right; product below the text. White emphasis word contrasts the dark first line. Customer-count circle overlaps the product instead of floating in unused space.

O08 O08
TOF 1:1 600x600 image 273d live LEARN_MORE hair

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

🥳 Regrow healthier hair FAST with the best tasting Collagen Protein! Get 20% OFF your order + FREE Red Shaker Cup today only! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing ba

Desaturated blurred packages make one colored tub the hero. Two-tone lowercase headline owns the top; review circle overlaps the tub; tiny guarantee below. Color isolation creates focus.

O09 O09
BOF 1:1 600x600 image 266d live LEARN_MORE

Why BOF: offer/discount in copyscarcity/urgencyvolume social proofCTA Learn More

With 157,114 units sold, the world&#039;s FIRST collagen-infused weight management product is finally back in stock!<br /> <br /> Finally! A collagen product that helps melt away inches and also improves hair, skin, &amp; nails exists!<br /> <br /> - 5 Types of Collagen<br /> - Supports Healthy Weight Management<br /> - Boost In Energy &a

Product held in a workout scene, white/pink headline above. Chat-style testimonial bubbles occupy the lower-right and end in a small avatar. Uses social-message language within a photo.

O10 O10
BOF 1:1 600x600 image 266d live LEARN_MORE

Why BOF: offer/discount in copyscarcity/urgencyvolume social proofCTA Learn More

With 157,114 units sold, the world&#039;s FIRST collagen-infused weight management product is finally back in stock!<br /> <br /> Finally! A collagen product that helps melt away inches and also improves hair, skin, &amp; nails exists!<br /> <br /> - 5 Types of Collagen<br /> - Supports Healthy Weight Management<br /> - Boost In Energy &a

Pink field, outcome headline at top, product photo inset left and stretching model on the right. A repeated guarantee ribbon crosses the bottom. A composited fitness aspiration layout.

O11 O11
BOF 1:1 600x600 image 266d live LEARN_MORE

Why BOF: offer/discount in copyscarcity/urgencyvolume social proofCTA Learn More

With 157,114 units sold, the world&#039;s FIRST collagen-infused weight management product is finally back in stock!<br /> <br /> Finally! A collagen product that helps melt away inches and also improves hair, skin, &amp; nails exists!<br /> <br /> - 5 Types of Collagen<br /> - Supports Healthy Weight Management<br /> - Boost In Energy &a

Saturated pink with centered tub shown through a circular mirror. Right-side icon column and top two-color headline. The circle is a physical scene object, not an unexplained graphic.

O12 O12
BOF 1:1 600x600 image 266d live LEARN_MORE

Why BOF: offer/discount in copyscarcity/urgencyvolume social proofCTA Learn More

With 157,114 units sold, the world&#039;s FIRST collagen-infused weight management product is finally back in stock!<br /> <br /> Finally! A collagen product that helps melt away inches and also improves hair, skin, &amp; nails exists!<br /> <br /> - 5 Types of Collagen<br /> - Supports Healthy Weight Management<br /> - Boost In Energy &a

Woman in a domestic kitchen on the right; headline and quote on the left; oversized tub lower-left. A highlighted quote fragment creates a second reading level. Not a dated transformation pair.

O13 O13
BOF 1:1 600x600 image 266d live LEARN_MORE hair

Why BOF: offer/discount in copyscarcity/urgencyvolume social proofCTA Learn More

With 157,114 units sold, the world&#039;s FIRST collagen-infused weight management product is finally back in stock!<br /> <br /> Finally! A collagen product that helps melt away inches and also improves hair, skin, &amp; nails exists!<br /> <br /> - 5 Types of Collagen<br /> - Supports Healthy Weight Management<br /> - Boost In Energy &a

Two-line hair/weight tradeoff upper-left, gym model right and large tub lower-left. Customer circle sits beside the tub. The model balances the text and package mass.

O14 O14
BOF 1:1 600x600 image 266d live LEARN_MORE

Why BOF: offer/discount in copyscarcity/urgencyvolume social proofCTA Learn More

With 157,114 units sold, the world&#039;s FIRST collagen-infused weight management product is finally back in stock!<br /> <br /> Finally! A collagen product that helps melt away inches and also improves hair, skin, &amp; nails exists!<br /> <br /> - 5 Types of Collagen<br /> - Supports Healthy Weight Management<br /> - Boost In Energy &a

Close hand holding tub on a towel. Two-line white/pink headline uses dark space above; chat bubbles stack lower-right with an avatar. Detail and interaction carry the photograph.

O15 O15
BOF 1:1 600x600 image 266d live LEARN_MORE

Why BOF: offer/discount in copyscarcity/urgencyvolume social proofCTA Learn More

With 157,114 units sold, the world&#039;s FIRST collagen-infused weight management product is finally back in stock!<br /> <br /> Finally! A collagen product that helps melt away inches and also improves hair, skin, &amp; nails exists!<br /> <br /> - 5 Types of Collagen<br /> - Supports Healthy Weight Management<br /> - Boost In Energy &a

Model right, oversized stacked type left, product lower-left and dark guarantee footer. Pink scene and dark headline contrast strongly. Clear separation of message, person and product.

O16 O16
BOF 1:1 600x600 image 266d live LEARN_MORE hair

Why BOF: offer/discount in copyscarcity/urgencyvolume social proofCTA Learn More

With 157,114 units sold, the world&#039;s FIRST collagen-infused weight management product is finally back in stock!<br /> <br /> Finally! A collagen product that helps melt away inches and also improves hair, skin, &amp; nails exists!<br /> <br /> - 5 Types of Collagen<br /> - Supports Healthy Weight Management<br /> - Boost In Energy &a

Large purple hair/weight tradeoff above a turquoise pill-and-product scene. Review circle overlaps the tub; narrow customer strip top. More segmented and banner-heavy than O13.

O17 O17
BOF 1:1 600x600 image 266d live LEARN_MORE

Why BOF: offer/discount in copyscarcity/urgencyvolume social proofCTA Learn More

With 157,114 units sold, the world&#039;s FIRST collagen-infused weight management product is finally back in stock!<br /> <br /> Finally! A collagen product that helps melt away inches and also improves hair, skin, &amp; nails exists!<br /> <br /> - 5 Types of Collagen<br /> - Supports Healthy Weight Management<br /> - Boost In Energy &a

Big type upper-left, small product-in-hand inset below and stretching model breaking across panels. Thin repeated guarantee ribbon near the bottom. Layered collage with one main person.

O18 O18
BOF 1:1 600x600 image 266d live SHOP_NOW

Why BOF: offer/discount in copyCTA Shop Now

Our BURN SALE is HERE 😍 // 20% OFF + FREE GIFT 🎁 --&gt; <br /> <br /> Finally, a collagen product that helps melt away inches and also improves hair, skin, &amp; nails exists!<br /> <br /> - 5 Types of Collagen<br /> - Supports Healthy Weight Management<br /> - Boost In Energy &amp; Mood<br /> - Supports Healthy Hair, Skin, &amp; Nails<br

Capsule-in-hand above product, short two-color headline below and circular quote to the right. The action makes the product understandable; quote occupies a quiet patch of background.

O19 O19
BOF 1:1 600x600 image 266d live SHOP_NOW

Why BOF: offer/discount in copyscarcity/urgencyvolume social proofCTA Shop Now

With 157,114 units sold, the world&#039;s FIRST collagen-infused weight management product is finally back in stock!<br /> <br /> Finally, a collagen product that helps melt away inches and also improves hair, skin, &amp; nails exists!<br /> <br /> - 5 Types of Collagen<br /> - Supports Healthy Weight Management<br /> - Boost In Energy &a

Offer upper-left, tangible gift bag beside an oversized tub, softly blurred person behind. Customer circle lower-right. The free item is pictured rather than buried in caption copy.

O20 O20
MOF 1:1 600x600 image 266d live SHOP_NOW

Why MOF: offer/discount in copyCTA Shop Nowproblem/education lead

BABES! ✨ Can you stop trying diets, and over the top skin and hair routines please? 💅 <br /> <br /> Finally, a collagen product that helps melt away inches and also improves hair, skin, &amp; nails exists!<br /> <br /> - 5 Types of Collagen<br /> - Supports Healthy Weight Management<br /> - Boost In Energy &amp; Mood<br /> - Supports Heal

Product-in-hand closeup with slanted white offer panel at top. Gift bag inset lower-left and pink review circle right. Product remains the largest recognizable object despite large discount type.

O21 O21
BOF 1:1 600x600 image 266d live SHOP_NOW

Why BOF: offer/discount in copyCTA Shop Now

Our BURN SALE is HERE 😍 // 20% OFF + FREE GIFT 🎁 --&gt; <br /> <br /> Finally, a collagen product that helps melt away inches and also improves hair, skin, &amp; nails exists!<br /> <br /> - 5 Types of Collagen<br /> - Supports Healthy Weight Management<br /> - Boost In Energy &amp; Mood<br /> - Supports Healthy Hair, Skin, &amp; Nails<br

Soft domestic background, lowercase two-color headline and three tubs. Small testimonial circle right; publication-logo strip below. Product, claim and borrowed authority form a tidy stack.

O22 O22
BOF 1:1 600x600 image 266d live SHOP_NOW

Why BOF: offer/discount in copyCTA Shop Now

BABES! ✨ No more dieting or over the top skin &amp; hair routines 💅 this is my fav 🥰 <br /> <br /> Finally, a collagen product that helps melt away inches and also improves hair, skin, &amp; nails exists!<br /> <br /> - 5 Types of Collagen<br /> - Supports Healthy Weight Management<br /> - Boost In Energy &amp; Mood<br /> - Supports Healt

Same hand-held product family as O20, now outcome-led in a slanted white top panel. Review circle lower-left. A concrete example of changing message while preserving a scene.

O23 O23
TOF 1:1 600x600 image 266d live LEARN_MORE

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

Erase those wrinkles FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> “My wrinkles are fading! My hair is growing back and my nails are getting stronger every day. I have such soft hair and skin as well! I’ve also noticed no joint and muscle pain &amp; no migraines!! Woohoo!&quot;

White/pink horizontal bands; large problem headline above a single tub crossing the middle band. Nutrition icons and customer count form a compact footer. Bands establish actual information zones.

O24 O24
MOF 1:1 600x600 image 266d live LEARN_MORE

Why MOF: offer/discount in copyCTA Learn More

Reverse all signs of aging with the best-tasting Collagen Protein! All orders today get 20% OFF and a FREE gift! 🎁<br /> <br /> “My wrinkles are fading! My hair is growing back and my nails are getting stronger every day. I have such soft hair and skin as well! I’ve also noticed no joint and muscle pain &amp; no migraines!! Woohoo!&quot;

Six tilted tubs frame a central percentage offer. Small descriptor above and limited-time line below. A product-assortment promotion with radial energy, not a hair result demonstration.

O25 O25
TOF 1:1 600x600 image 266d live LEARN_MORE

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

Erase those wrinkles FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> “My wrinkles are fading! My hair is growing back and my nails are getting stronger every day. I have such soft hair and skin as well! I’ve also noticed no joint and muscle pain &amp; no migraines!! Woohoo!&quot;

Blue field with pink/white headline, big angled tub and scattered cereal. Ingredient list down left; customer circle lower-right. Small rays frame the product without competing with the headline.

O26 O26
TOF 1:1 600x600 image 264d live LEARN_MORE

Why TOF: CTA Learn More

New filter: media type - narrow your results by ads containing images, memes, video or transcripts of video.

Woman holding several tubs left, large discount upper-right, gift shaker callout mid-right and assortment bottom-right. The offer is visibly bundled. Dense but grouped around two main columns.

O27 O27
MOF 1:1 600x600 image 262d live SHOP_NOW hair

Why MOF: offer/discount in copyCTA Shop Nowadvertorial-style lander variant

Regrow healthy hair FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot; -Act

Large hair-loss headline above a five-tub lineup; cereal and milk frame the edges. Ingredient/biotin circles overlap the product; nutrition/proof closes the pink footer. Product variety supports the promise.

O28 O28
TOF 1:1 600x600 image 246d live LEARN_MORE hair

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

Repair Damaged hair FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot; - Ac

Royal blue field, pink first word and white second line. Two blue-lid tubs on white geometric shelves, one tilted by a hand; green nutrition row below. Product handling adds movement.

O29 O29
TOF 1:1 600x600 image 246d live LEARN_MORE hair

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

Why not both? Get healthier hair AND flawless skin FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my ha

Diagonal cyan/orange split carries two desired outcomes with italic comparison words. Tubs occupy the lower half. Benefit-choice framing rather than testimonial or before-and-after evidence.

O30 O30
BOF 1:1 600x600 image 246d live LEARN_MORE

Why BOF: offer/discount in copyscarcity/urgencyvolume social proofCTA Learn More

With 157,114 units sold, the world&#039;s FIRST collagen-infused weight management product is finally back in stock!<br /> <br /> Finally, a collagen product that helps melt away inches and also improves hair, skin, &amp; nails exists!<br /> <br /> - 5 Types of Collagen<br /> - Supports Healthy Weight Management<br /> - Boost In Energy &a

Soft bright room, large two-scale headline, three tubs and a tiny top proof pill. Guarantee bottom. Part of a heavily reused scene family with changed headline benefits.

O31 O31
TOF 1:1 600x600 image 246d live LEARN_MORE hair

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

Grow healthy hair FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot; - Actu

Flowing hair sweeps from model on right through center-left. Two-color headline upper-left, tubs lower-left, circular review proof and script guarantee lower-right. Strongest hair-as-composition reference.

O32 O32
TOF 1:1 600x600 image 246d live LEARN_MORE hair

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

Grow healthy hair FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot; - Actu

Three tubs on round cream podiums with foliage above. Yellow emphasis word at top, white supporting line, guarantee footer. Polished product-only hair outcome composition.

O33 O33
TOF 1:1 600x600 image 246d live LEARN_MORE hair

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

Regrow healthy hair FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot; - Ac

Pink gradient, centered headline, tub between hair brushes and scissors. Circular review badge overlaps the lower-right product area. Props establish hair-care relevance immediately.

O34 O34
TOF 1:1 600x600 image 246d live LEARN_MORE hair

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

Repair Damaged hair FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot; - Ac

Same podium-and-foliage system as O32 with a damaged-hair promise. Yellow emphasis word sits above white explanation. Reused image system tests a different benefit framing.

O35 O35
TOF 1:1 600x600 image 246d live LEARN_MORE hair

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

Grow healthy hair FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot; - Actu

Same blue shelves and hand-held tub as O28 with a growth-focused headline. Pink emphasis/white support, lime facts below. Message variation rather than a new visual concept.

O36 O36
BOF 1:1 600x600 image 246d live LEARN_MORE

Why BOF: offer/discount in copyscarcity/urgencyvolume social proofCTA Learn More

With 157,114 units sold, the world&#039;s FIRST collagen-infused weight management product is finally back in stock!<br /> <br /> Finally, a collagen product that helps melt away inches and also improves hair, skin, &amp; nails exists!<br /> <br /> - 5 Types of Collagen<br /> - Supports Healthy Weight Management<br /> - Boost In Energy &a

Bright-room three-tub template with youthful-feeling headline split between plum and pink. Tiny proof pill top and guarantee bottom. Same geometry as O30.

O37 O37
TOF 1:1 600x600 image 246d live LEARN_MORE hair

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

Repair Damaged hair FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot; - Ac

Pink gradient with a damage-focused two-line headline and small guarantee. Tub flanked by brushes/scissors; review circle anchored to lower-right. Particularly relevant to Wonder brush-and-bottle placement.

O38 O38
BOF 1:1 600x600 image 246d live LEARN_MORE

Why BOF: offer/discount in copyscarcity/urgencyvolume social proofCTA Learn More

With 157,114 units sold, the world&#039;s FIRST collagen-infused weight management product is finally back in stock!<br /> <br /> Finally, a collagen product that helps melt away inches and also improves hair, skin, &amp; nails exists!<br /> <br /> - 5 Types of Collagen<br /> - Supports Healthy Weight Management<br /> - Boost In Energy &a

Bright-room product trio with a speed-focused benefit headline. The second word is much larger and pink. Same product scale and proof placement as O30/O36.

O39 O39
TOF 1:1 600x600 image 246d live LEARN_MORE hair

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

Why not both? Get healthier hair FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing bac

Split portraits on blue/pink fields beneath a dark question header. Each half has a product and benefit caption. This compares benefits; it is not a before-and-after pair.

O40 O40
BOF 1:1 600x600 image 246d live SHOP_NOW

Why BOF: offer/discount in copyscarcity/urgencyvolume social proofCTA Shop Now

With 157,114 units sold, the world&#039;s FIRST collagen-infused weight management product is finally back in stock!<br /> <br /> Finally, a collagen product that helps melt away inches and also improves hair, skin, &amp; nails exists!<br /> <br /> - 5 Types of Collagen<br /> - Supports Healthy Weight Management<br /> - Boost In Energy &a

Lavender background with a hand taking a capsule above a tub resting on another palm. White stacked headline left; review circle left-center; fitness-model cutout lower-right. Several distinct focal elements.

O41 O41
BOF 1:1 600x600 image 246d live SHOP_NOW

Why BOF: offer/discount in copyscarcity/urgencyvolume social proofCTA Shop Now

With 157,114 units sold, the world&#039;s FIRST collagen-infused weight management product is finally back in stock!<br /> <br /> Finally, a collagen product that helps melt away inches and also improves hair, skin, &amp; nails exists!<br /> <br /> - 5 Types of Collagen<br /> - Supports Healthy Weight Management<br /> - Boost In Energy &a

Bright-room product trio and an oversized pink second line below a smaller dark line. Top customer-count pill, bottom guarantee. Shows typographic emphasis within a repeated base scene.

O42 O42
MOF 1:1 600x600 image 246d live SHOP_NOW hair

Why MOF: offer/discount in copyCTA Shop Nowadvertorial-style lander variant

Grow out healthy hair FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot;- A

Lavender field with diagonal tub held from top-left. Headline upper-right, aligned nutrition list down right and proof circle near bottom. The product angle creates motion; text remains orderly.

O43 O43
TOF 1:1 600x600 image 246d live LEARN_MORE hair

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

Repair damaged hair FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot; - Ac

Cyan background and tight crop of a person holding the tub. Two-tone headline above the product, customer-count line at bottom. Hands, skin texture and matching nails bring human scale.

O44 O44
TOF 1:1 600x600 image 246d live LEARN_MORE

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

Tighten loose skin FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my skin. Thanks to Obvi, my skin has never been clearer, my wrinkles are fading, and I finally see glowing skin!&quot; - Actual Obvi

Blue geometric-shelf template repurposed for a skin benefit. White/lime headline above, ingredient row below. Same photographic approach as O28/O35, demonstrating cross-benefit reuse.

O45 O45
BOF 1.91:1 600x314 image 246d live SHOP_NOW

Why BOF: offer/discount in copyCTA Shop Now

The hottest Health &amp; Beauty brand of 2022 has FINALLY made its way to Canada!<br /> <br /> Give your body what it needs with Obvi&#039;s<br /> <br /> 💕 Super Collagen Protein Powders<br /> 💕 Superfood Pinks Immunity Support<br /> 💕 Vegan Collagen Booster<br /> 💕 Energy &amp; Hormone Balancing Capsules<br /> 💕 Collagen Infused Burner C

Landscape pink assortment announcement with logo, Canadian flag and availability message. Cereal elements fill edges. Geographic launch creative, not a hair-led pain concept.

O46 O46
BOF 1:1 600x600 image 246d live SHOP_NOW

Why BOF: offer/discount in copyCTA Shop Now

La marca de Salud y Belleza más popular del 2021 FINALMENTE ha llegado a Mexico! <br /> <br /> Dale a tu cuerpo lo que necesita con los productos Obvi <br /> <br /> 💕 Polvos de proteína de colágeno <br /> 💕 Superfood Pinks para el apoyo al sistema inmunológico<br /> 💕 Amplificador de colágeno vegano<br /> 💕Cápsulas para energía y balan

Pink Mexico availability announcement, large logo, full product assortment and retailer mark. Product range includes categories beyond collagen protein. Broad brand-distribution message.

O47 O47
TOF 1:1 600x600 image 246d live LEARN_MORE

Why TOF: CTA Learn More

Collagen Protein Has NEVER Tasted This Good!<br /> <br /> Choose fun cereal themed flavors and your taste buds will thank you later!<br /> <br /> We&#039;re not only about taste though....<br /> <br /> Every scoop is fortified with 10g of grass-fed hydrolyzed collagen peptides plus...<br /> <br /> - Biotin<br /> - Vitamin C<br /> - Vitami

Smiling woman in a kitchen holding two open tubs, with cereal visible at the rims. Almost entirely photography. Product interaction and expression do the work without an added headline block.

O48 O48
BOF 1:1 1404x1398 image 230d live LEARN_MORE

Why BOF: offer/discount in copyscarcity/urgencyvolume social proofCTA Learn More

With 157,114 units sold, the world&#039;s FIRST collagen-infused weight management product is finally back in stock!<br /> <br /> Finally, a collagen product that helps melt away inches and also improves hair, skin, &amp; nails exists!<br /> <br /> - 5 Types of Collagen<br /> - Supports Healthy Weight Management<br /> - Boost In Energy &a

Pink product pedestal with two tilted/standing tubs, circular review badge and dark customer strip. Bright yellow lower outcome banner. Contrast is intentionally loud and sale-like.

O49 O49
BOF 1:1 1080x1080 image 230d live LEARN_MORE

Why BOF: offer/discount in copyscarcity/urgencyvolume social proofCTA Learn More

With 157,114 units sold, the world&#039;s FIRST collagen-infused weight management product is finally back in stock!<br /> <br /> Finally, a collagen product that helps melt away inches and also improves hair, skin, &amp; nails exists!<br /> <br /> - 5 Types of Collagen<br /> - Supports Healthy Weight Management<br /> - Boost In Energy &a

Dark gym photograph with model right, oversized tub lower-left and large pink/white lowercase headline left. Dim scene makes the vivid package pop. Different mood from the pastel hair executions.

O50 O50
BOF 1:1 2000x2000 image 230d live SHOP_NOW

Why BOF: offer/discount in copyscarcity/urgencyvolume social proofCTA Shop Now

With 157,114 units sold, the world&#039;s FIRST collagen-infused weight management product is finally back in stock!<br /> <br /> Finally, a collagen product that helps melt away inches and also improves hair, skin, &amp; nails exists!<br /> <br /> - 5 Types of Collagen<br /> - Supports Healthy Weight Management<br /> - Boost In Energy &a

Near-repeat of O41: same domestic product trio, headline hierarchy, proof pill and guarantee. Separate archive record, not a distinct creative concept.

H01 H01
MOF 1:1 2048x2048 image 15d live SHOP_NOW hair

Why MOF: offer/discount in copyCTA Shop Nowadvertorial-style lander variant

Regrow healthy hair FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot; -Act

Pink cereal-and-milk product lineup with dark hair-loss headline. Essentially the O27 design family; exact-byte duplicate of H09.

H02 H02
TOF 1:1 1080x1080 image 15d live LEARN_MORE hair

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

Regrow healthy hair FAST with the best tasting Collagen Protein! All orders today get 20% OFF and a FREE gift! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot; - Act

Bright domestic product trio with lowercase two-color headline. Review circle left and ingredient circle lower-right; exact-byte duplicate of H13.

H03 H03
TOF 1:1 2000x2000 image 15d live LEARN_MORE hair

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

Say goodbye to hair loss FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot;

Royal blue field, very large problem headline and green ingredient row above a cereal bowl and spoon-in-hand. Product and actual use share the lower half; exact-byte duplicate of H14.

H04 H04
TOF 1:1 1080x1080 image 15d live LEARN_MORE hair

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

Regrow healthy hair FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot; - Ac

Products upper-left, model holding her hair upper-right inside a contoured dashed border. Highlighted lead word, enormous lower headline, yellow review strip and split guarantee footer. Exact-byte duplicate of H10.

H05 H05
BOF 1:1 526x526 image 3d live SHOP_NOW hair

Why BOF: offer/discount in copyCTA Shop Now

Regrow healthy hair FAST with the best tasting Collagen Protein! All orders today get 20% OFF and a FREE gift! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot; - Act

Another domestic product-trio hair-loss execution. Same general architecture as H02, with composition/scale differences; exact-byte duplicate of H08.

H06 H06
BOF 1:1 526x526 image 7d live SHOP_NOW hair

Why BOF: offer/discount in copyCTA Shop Now

Regrow healthy hair FAST with the best tasting Collagen Protein! All orders today get 20% OFF and a FREE gift! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot; - Act

Near-repeat of the H04 cutout portrait and large lower headline. Contour follows the model, while bottom strips have separate proof jobs. Similar design, different file.

H07 H07
BOF 1:1 526x526 image 10d live SHOP_NOW hair

Why BOF: offer/discount in copyCTA Shop Now

Regrow healthy hair FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot; -Act

Near-repeat of the pink cereal-and-milk lineup. The headline, package family and bottom facts stay in fixed zones. Not a new concept simply because the ad ID differs.

H08 H08
BOF 1:1 526x526 image 5d live SHOP_NOW hair

Why BOF: offer/discount in copyCTA Shop Now

Regrow healthy hair FAST with the best tasting Collagen Protein! All orders today get 20% OFF and a FREE gift! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot; - Act

Exact-byte repeat of H05. Preserve record for source traceability; do not count it as another distinct image.

H09 H09
MOF 1:1 2048x2048 image 25d live SHOP_NOW hair

Why MOF: offer/discount in copyCTA Shop Nowadvertorial-style lander variant

Regrow healthy hair FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot; -Act

Exact-byte repeat of H01. Same photographed/composited design under another ad record.

H10 H10
TOF 1:1 1080x1080 image 26d live LEARN_MORE hair

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

Regrow healthy hair FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot; - Ac

Exact-byte repeat of H04. Repeated run is visible; the data does not explain campaign structure or comparative results.

H11 H11
TOF 1:1 2000x2000 image 21d live LEARN_MORE

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

Tighten loose skin FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot; - Act

Blue cereal-and-spoon template carrying a skin message rather than a hair headline. Included by the search because of surrounding metadata, not the visible main promise. Exact-byte duplicate of H17.

H12 H12
MOF 1:1 1500x1500 image 25d live SHOP_NOW hair

Why MOF: offer/discount in copyCTA Shop Nowadvertorial-style lander variant

Grow out healthy hair FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot;- A

Lavender diagonal hand-held tub, upper-right headline, aligned facts and lower customer circle. Same concept family as O42; fresh search record does not establish a recent launch.

H13 H13
TOF 1:1 1080x1080 image 25d live LEARN_MORE hair

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

Regrow healthy hair FAST with the best tasting Collagen Protein! All orders today get 20% OFF and a FREE gift! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot; - Act

Exact-byte repeat of H02. Bright-room trio and hair-loss headline, not another unique concept.

H14 H14
TOF 1:1 2000x2000 image 25d live LEARN_MORE hair

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

Say goodbye to hair loss FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot;

Exact-byte repeat of H03. Blue usage scene with spoon and cereal bowl.

H15 H15
TOF 1:1 1404x1398 image 36d live LEARN_MORE hair

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

🥳 Regrow healthier hair FAST with the best tasting Collagen Protein! Get 20% OFF your order + FREE Red Shaker Cup today only! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing ba

White-gutter collage: big blue upper panel with headline left/product right, then three product photos below. Proof circle bridges panels. Strong reference for organized information density.

H16 H16
MOF 1:1 1080x1080 image 85d live SHOP_NOW hair

Why MOF: offer/discount in copyCTA Shop Nowadvertorial-style lander variant

Regrow healthy hair FAST with the best tasting Collagen Protein! <br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot;<br /> <br /> Obvi is formulated for MAXIMUM collagen

Four quadrants: pink headline on pale upper-left, person holding product upper-right, cereal usage lower-left, nutrition facts lower-right. Customer seal bridges the center. Exact-byte duplicate of H20.

H17 H17
TOF 1:1 2000x2000 image 86d live LEARN_MORE

Why TOF: offer/discount in copyCTA Learn Moreadvertorial-style lander variant

Tighten loose skin FAST with the best tasting Collagen Protein! All orders today get 20% OFF and 2 FREE gifts! 🎁<br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot; - Act

Exact-byte repeat of H11. Skin-focused visible message, despite appearing in the hair search.

H18 H18
MOF 1:1 1080x1080 image 86d live SHOP_NOW hair

Why MOF: offer/discount in copyCTA Shop Nowadvertorial-style lander variant

Regrow healthy hair FAST with the best tasting Collagen Protein! <br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot;<br /> <br /> Obvi is formulated for MAXIMUM collagen

Same four-quadrant system as H16, but with a thinning-focused headline. Each panel has one job; central proof connects them. Better reference for composition than for verified efficacy.

H19 H19
MOF 1:1 800x796 image 92d live SHOP_NOW hair

Why MOF: offer/discount in copyCTA Shop Nowadvertorial-style lander variant

Regrow healthy hair FAST with the best tasting Collagen Protein! <br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot;<br /> <br /> Obvi is formulated for MAXIMUM collagen

Giant pink emphasis word behind tilted foreground tubs, scattered cereal at edges and rounded usage panel below. Strong depth through product/type overlap; the bottom panel is not a shopping button.

H20 H20
MOF 1:1 1080x1080 image 92d live SHOP_NOW hair

Why MOF: offer/discount in copyCTA Shop Nowadvertorial-style lander variant

Regrow healthy hair FAST with the best tasting Collagen Protein! <br /> <br /> &quot;I can honestly say one of my all-time biggest insecurities has always been my receding hairline. Thanks to Obvi, my hair has never been thicker, fuller, and I finally see my hairline growing back!&quot;<br /> <br /> Obvi is formulated for MAXIMUM collagen

Exact-byte repeat of H16. Same outcome-led four-panel collage.