CHLBlind-panel ranking36 concepts · 4 judges · 3 rounds · 2026-08-23

Clean Health Lab · blind judgment, repair, re-judgment

Ranked — and nine of them are blocked

Four judges scored every concept without IDs, history, prior scores or authorship, against fourteen live competitor ads shown as anonymous calibration. Nine concepts were then repaired and put back through a fresh blind panel with seven unchanged anchors carried across so the two rounds sit on one scale. A separate label-integrity sweep read every product pack in all 72 masters from a magnified crop.

14clear to run
12second wave
9blocked on the plate
1rebuilt, unjudged
9repaired
+3.7largest gain (B01 4.85→8.56)

What the repairs did

Why nine are blocked — the product label is corrupted on generated plates

Read from magnified crops of the shipped masters. These are not fixable in Remotion; the photography has to be regenerated.

Eight of the nine are 9:16 renders. Two more carry label text too small to adjudicate at all (N06, and Grüns-03’s possible “5-MTHIF”) — check those at generation resolution before spending.

Clear to run

14 concepts · 7.0 and above, no defect
1

B01

V10 8.56 REPAIRED  4.85 → 8.56
hook 8.22clarity 7.5craft 7.0
4:5
B01 4:5
9:16
B01 9:16
Panel fixes still outstanding
  • Remove "LOW MOOD" and "ANXIOUS MORNINGS" from the struck-through list and keep only "BRAIN FOG".
  • Remove 'LOW MOOD' and 'ANXIOUS MORNINGS' from the strikethrough list — crossing them out reads as a promise to treat mood and anxiety.
2

N01

V10 8.18
hook 8.62clarity 8.12craft 7.65
4:5
N01 4:5
9:16
N01 9:16
Panel fixes still outstanding
  • Crop or extend the hand at the right edge — the fingers currently enter with no arm attached, which is the one thing that snags.
  • Crop out the disembodied hand at the right edge — it enters frame without a body and pulls the eye off the product.
5

B02

V10 7.85
hook 8.35clarity 7.83craft 7.55
4:5
B02 4:5
9:16
B02 9:16
Panel fixes still outstanding
  • Change "MY ANXIOUS-MORNING CHECKLIST" to "MY FOGGY-MORNING CHECKLIST" to drop the clinical-anxiety framing.
  • Change 'MY ANXIOUS-MORNING CHECKLIST' to 'MY FOGGY-MORNING CHECKLIST' to keep the device and drop the personal-attribute exposure.
6

cymbiotika-03-front-vs-label

V11 7.8 REPAIRED  5.53 → 7.8
hook 6.47clarity 6.7craft 7.3
4:5
cymbiotika-03-front-vs-label 4:5
9:16
cymbiotika-03-front-vs-label 9:16
Panel fixes still outstanding
  • Add a CTA button and make the unnamed bottle visibly generic — right now the two bottles are nearly identical, so the comparison proves nothing.
  • Add a CTA button under the comparison; "60 CAPSULES · ONCE DAILY · FREE SHIPPING" names no action.
7

gruns-01-psa-savings

V11 7.78
hook 8.03clarity 7.88craft 7.47
4:5
gruns-01-psa-savings 4:5
9:16
gruns-01-psa-savings 9:16
Panel fixes still outstanding
  • Make 'CHECK THE FORM' a solid dark button — the pale mint-to-lilac gradient pill has almost no contrast against the cream card.
  • Make the overlay look like a real posted caption rather than a designed rounded card — the polish is what gives away that it's an ad.
9

N05

V10 7.47
hook 7.6clarity 7.42craft 7.35
4:5
N05 4:5
9:16
N05 9:16
Panel fixes still outstanding
  • Fix the 9:16 line break so 'verify.' does not sit alone under the subhead, and nudge the headline off the spiral binding.
  • Fix the wrap so 'verify.' isn't stranded on its own line in the 4:5 — it makes a handmade page look sloppy rather than casual.
10

T02

V10 7.35
hook 7.53clarity 7.85craft 7.53
4:5
T02 4:5
9:16
T02 9:16
Panel fixes still outstanding
  • Cut 'CLEANHEALTHLAB LABEL GUIDE' — it is a category label nobody asked for and it pushes the two-line mechanism below the fold on the 9:16.
  • Raise the serif argument line to match the headline's optical weight so the card reads as two decks, not four stacked greys.
11

N07

V10 7.33
hook 7.45clarity 7.53craft 7.3
4:5
N07 4:5
9:16
N07 9:16
Panel fixes still outstanding
  • Collapse the three numbered pills into one line of body copy so the headline is the only thing at full weight.
  • Cut the three "WHEN..." rows to one; they restate the headline rather than adding evidence.
12

N06

V10 7.33 LABEL UNVERIFIABLE
hook 8.35clarity 7.33craft 6.28
4:5
N06 4:5
9:16
N06 9:16
Panel fixes still outstanding
  • Cut the headline from four lines to two — 'YOU TRIED EVERYTHING. STILL FOGGY?' says it without crowding the bottle.
  • Relight or re-shoot the bottle to match the single warm lamp — it is currently the brightest object in a dark room.
13

T03

V10 7.25
hook 7.72clarity 7.6craft 6.8
4:5
T03 4:5
9:16
T03 9:16
Panel fixes still outstanding
  • Bring the bottle up 15% in the 9:16 so the label clears the lower third — it currently reads as a white blur at phone size.
  • Fix the cut-out edge where the arm meets the bottom of the frame — the hand currently floats on the colour block instead of entering the picture.
14

R05

V10 7.15
hook 7.0clarity 7.78craft 7.03
4:5
R05 4:5
9:16
R05 9:16
Panel fixes still outstanding
  • Bring the bottle down and in so it sits in the landscape at believable size — it currently reads as a giant bottle standing on a horizon.
  • Ground the bottle on a real surface — the salt-flat sunset makes a checkable mechanism claim look like a mood board.
15

armra-03-one-word-answer

V11 7.13 REPAIRED  5.0 → 7.13
hook 4.67clarity 5.38craft 7.53
4:5
armra-03-one-word-answer 4:5
9:16
armra-03-one-word-answer 9:16
Panel fixes still outstanding
  • Add a CTA button and rewrite the headline to name a reader and a problem instead of commenting on a word.
  • Add a call to action — there is no button and no imperative anywhere, so the ad asks me for nothing.
16

R02

V10 7.0
hook 6.88clarity 7.4craft 7.75
4:5
R02 4:5
9:16
R02 9:16
Panel fixes still outstanding
  • Give the first line a consequence — 'shouldn't get the whole afternoon' is a gentle observation where a cold feed needs a problem.
  • Nothing to cut — if anything, raise the headline a touch in 9:16 so it isn't floating in the middle of empty green.
17

T05-VALUE

V10 7.0
hook 6.45clarity 7.35craft 7.53
4:5
T05-VALUE 4:5
9:16
T05-VALUE 9:16
Panel fixes still outstanding
  • Differentiate this from its near-twin in the set — same headline, same set, same product angle, with only a price chip added is not a second test cell.
  • Fill the 'SEE THE LABEL' pill — an outlined CTA sitting under a solid yellow price chip inverts the intended hierarchy.

Second wave

12 concepts · 6.0–6.99, no defect
18

N04

V10 6.95 REPAIRED  5.08 → 6.95
hook 6.67clarity 7.0craft 6.78
4:5
N04 4:5
9:16
N04 9:16
Panel fixes still outstanding
  • Broaden the headline off ADHD to the feeling ('when the routine is already complicated enough') so it isn't spent on the small slice of the feed that self-identifies.
  • Delete 'ADHD' entirely and open on the lived moment ('Some routines are complicated enough') — the diagnosis cannot stay in the headline.
20

cymbiotika-01-name-the-form

V11 6.83
hook 6.47clarity 7.67craft 7.88
4:5
cymbiotika-01-name-the-form 4:5
9:16
cymbiotika-01-name-the-form 9:16
Panel fixes still outstanding
  • Replace "FOLATE IN THE ROUTINE. STILL FOGGY?" with a line that names the moment the fog costs something.
  • Rewrite the headline into plain speech — 'Folate in the routine' is not how anyone talks; say 'Already taking folate and still foggy?'
21

R01

V10 6.83
hook 6.83clarity 7.17craft 7.1
4:5
R01 4:5
9:16
R01 9:16
Panel fixes still outstanding
  • Cut 'NEW' — an unknown brand's newness is not news, so lead on 'the days your brain feels offline'.
  • Cut the 'A CLEARLY NAMED ACTIVE FORM' eyebrow so the headline owns the top of the frame alone.
23

T05

V10 6.78
hook 6.42clarity 7.03craft 7.47
4:5
T05 4:5
9:16
T05 9:16
Panel fixes still outstanding
  • Cut the four-word aspiration stack and promote the subline's 'foggy, run-down days' to the headline — that is the only sentence here that sounds like me.
  • Cut the four-word aspiration stack to one problem line and lead with the subhead's "foggy, run-down days".
24

N02

V10 6.78
hook 7.12clarity 7.2craft 6.25
4:5
N02 4:5
9:16
N02 9:16
Panel fixes still outstanding
  • Break the headline over three lines instead of four in the 9:16 — 'TO FEEL / SHARP.' currently orphans two words onto a fifth line.
  • Replace the purple 3D podium set with a real surface — the floating glass discs make a sensible headline look like a stock template.
25

im8-02-savings-pedestal

V11 6.62
hook 6.08clarity 7.38craft 7.45
4:5
im8-02-savings-pedestal 4:5
9:16
im8-02-savings-pedestal 9:16
Panel fixes still outstanding
  • Change 'Brain fog costs enough' to a line about the fog itself — the pun spends my attention on the discount instead of the problem.
  • Give the offer a reason-to-believe: add "active 5-MTHF, not folic acid" above "SAVE 20%".
27

T01

V10 6.38
hook 7.15clarity 7.12craft 5.7
4:5
T01 4:5
9:16
T01 9:16
Panel fixes still outstanding
  • Kill the blue smoke-and-light-ray stage and shoot the bottle on a real surface — the plinth reads as a stock 3D render and undercuts the 'inspect the label' argument.
  • Kill the god-ray stage and the three numbered black bars; set the three facts as one line of type under the headline.
28

gruns-03-apology

V11 6.36 REPAIRED  4.83 → 6.36LABEL UNVERIFIABLE
hook 5.08clarity 4.7craft 6.72
4:5
gruns-03-apology 4:5
9:16
gruns-03-apology 9:16
Panel fixes still outstanding
  • Add a CTA button and rewrite the headline so the apology has a stated referent.
  • Replace 'WE'RE SO SORRY!' with the actual pain — an apology from a brand I've never bought from reads like a shipping-delay email, not an ad.
29

R03

V10 6.25
hook 6.35clarity 6.35craft 6.33
4:5
R03 4:5
9:16
R03 9:16
Panel fixes still outstanding
  • Cut the second body paragraph entirely; four stacked text decks above the product is one too many to survive the two-second scan.
  • Delete the second body paragraph so the stack goes headline → one mechanism line → CTA instead of four type sizes.
30

T04

V10 6.2
hook 5.6clarity 6.67craft 7.5
4:5
T04 4:5
9:16
T04 9:16
Panel fixes still outstanding
  • Close the dead band in the 9:16 by raising the bottle — the vertical is the square with 500px of empty plum inserted, not a composition.
  • Lead with how I feel, not with what a label should disclose — 'category name is not form disclosure' is a compliance memo, not an ad.
31

armra-02-skip-guesswork

V11 6.2
hook 6.2clarity 5.88craft 6.97
4:5
armra-02-skip-guesswork 4:5
9:16
armra-02-skip-guesswork 9:16
Panel fixes still outstanding
  • Delete the top-left "CHECK THE FORM." card and let "WHEN MORNINGS FEEL FOGGY." be the single headline.
  • Merge the two opposite-corner text blocks into one — my eye has no idea whether to start top-left or top-right.
32

R04

V10 6.1
hook 5.92clarity 6.17craft 6.53
4:5
R04 4:5
9:16
R04 9:16
Panel fixes still outstanding
  • Drop the 'energy is a team effort / on the roster' sports metaphor and just finish the thought the first three words started.
  • Drop the sports metaphor — 'energy is a team effort' and 'if folate is on the roster' make the reader decode instead of act.

Rebuilt, awaiting judgment

1 concept · plate and product regenerated
36

gruns-02-confusion-is-real

V11 3.25 REBUILT · UNJUDGED

Plate and product regenerated 2026-08-23. Label correct in both ratios, verified from magnified crops. Not yet judged; the 3.25 belongs to the old master.

hook 5.38clarity 4.5craft 2.38
4:5
gruns-02-confusion-is-real 4:5
9:16
gruns-02-confusion-is-real 9:16
Panel fixes still outstanding
  • Kill the illustration route entirely and rebuild on the real product photography used by the rest of the set.
  • Rebuild with the real labelled bottle composited with a contact shadow — the current bottle is blank white with an iridescent disc and no product name at all.

Blocked on the plate

9 concepts · need the photography regenerated
3

cymbiotika-02-one-form-one-bottle

V11 7.9 LABEL DEFECT

label defect (9:16): wordmark missing from both packs; the NO FILLERS line is omitted from both

hook 8.2clarity 8.4craft 7.95
4:5
cymbiotika-02-one-form-one-bottle 4:5
9:16
cymbiotika-02-one-form-one-bottle 9:16
Panel fixes still outstanding
  • Drop the 'ONE ACTIVE FORM' eyebrow — the headline already says it and the eyebrow steals the first fixation.
  • Nothing structural — tighten by dropping the 'ONE ACTIVE FORM' eyebrow, which repeats the line directly beneath it.
4

seed-02-form-comparison

V11 7.9 LABEL DEFECT

label defect (9:16): front bottle reads "15 mg (Miligrams)" — one L

hook 7.93clarity 8.45craft 7.53
4:5
seed-02-form-comparison 4:5
9:16
seed-02-form-comparison 9:16
Panel fixes still outstanding
  • In the 9:16, move the 'COMPARE THE LABEL' button to the bottom — it currently floats mid-canvas above the bottles with nothing beneath it.
  • In the 9:16, move the CTA and savings pill to the bottom edge instead of stranding them mid-canvas above the caps.
8

armra-01-one-capsule

V11 7.66 REPAIRED  5.62 → 7.66LABEL DEFECT

label defect (4:5): CleanHealthLab wordmark missing entirely from the front bottle

hook 6.9clarity 5.97craft 7.2
4:5
armra-01-one-capsule 4:5
9:16
armra-01-one-capsule 9:16
Panel fixes still outstanding
  • Add a CTA button where the price chip sits — 'check the form on the label' inside a subhead is not a next action.
  • Add a call-to-action button — the ad currently ends on a capsule-count chip with nothing to press.
19

T06

V10 6.85 LABEL DEFECT

label defect (9:16): carton line corrupted: "Suppat f1: BRAIN | ENERGY | NERVES | METHIVATION"

hook 7.22clarity 7.08craft 6.3
4:5
T06 4:5
9:16
T06 9:16
Panel fixes still outstanding
  • Centre the "DETAILS YOU CAN CHECK" type inside its disc and cut the claim list from four lines to two.
  • Cut the four trust bullets to one — 'third-party tested' and 'GMP-certified' are things I assume, and they push the real argument off the screen.
22

seed-01-under-a-dollar

V11 6.8 REPAIRED  6.72 → 6.8LABEL DEFECT

label defect (9:16): bottle reads "MAXIMUM STPRENGTH"; carton reads "SILICALIRRSUN AGENTS"

hook 7.33clarity 7.05craft 7.65
4:5
seed-01-under-a-dollar 4:5
9:16
seed-01-under-a-dollar 9:16
Panel fixes still outstanding
  • Add a filled button under the price chip — the chip is currently doing a button's job and the eye has nowhere to land.
  • Add a real CTA button under the price chip and pull the product up into the empty middle third — the 4:5 is roughly 40% blank canvas.
26

T07

V10 6.62 LABEL DEFECT

label defect (4:5): carton line is letter-garbage: "Supportfor BRAIN | DIERGIE | NERGEY | NETHVATTON"

hook 7.05clarity 6.55craft 6.88
4:5
T07 4:5
9:16
T07 9:16
Panel fixes still outstanding
  • Cut the body copy from three lines to one; delete "—plus the exact ingredients and exclusions on-pack".
  • Cut the body copy to one sentence — the em-dash currently breaks to the start of a line and five type decks stack above the product.
33

ag1-01-form-kit

V11 5.63 REPAIRED  5.42 → 5.63LABEL DEFECT

label defect (9:16): flat card wordmark reads "CleanHealHealthLab"; carton support line is noise

hook 6.42clarity 5.75craft 5.22
4:5
ag1-01-form-kit 4:5
9:16
ag1-01-form-kit 9:16
Panel fixes still outstanding
  • Show five visibly different competitor bottles opposite one CleanHealthLab bottle, or drop the number from the headline.
  • Show one bottle — mocking a five-bottle routine while displaying five of your own units kills the argument on sight.
34

N03

V10 4.97 LABEL DEFECT

label defect (9:16): label body below L-METHYLFOLATE is unreadable mush; 4:5 pack is cropped by the frame

hook 6.92clarity 6.05craft 3.7
4:5
N03 4:5
9:16
N03 9:16
Panel fixes still outstanding
  • Delete the duplicated top photo band — running two near-identical frames of the same man stacked reads as a template that broke.
  • Replace the composited bottle with the real product asset at correct scale — the 9:16 label is illegible mush and the 4:5 bottle is as tall as the sitter's forearm.
35

seed-03-price-relief

V11 4.01 REPAIRED  3.73 → 4.01PLATE DEFECT2 judges only

composite: studio-lit bottle in a hard-midday poolside plate, shadow and key light oppose; label reads "Supplerment"

hook 4.9clarity 4.47craft 5.03
4:5
seed-03-price-relief 4:5
9:16
seed-03-price-relief 9:16
Panel fixes still outstanding
  • Delete the 'SCRATCH TO REVEAL' panel — a fake interactive affordance in a static image is a deceptive-design rejection, and there is no call to action or product argument behind it.
  • Delete the fake scratch-off panel and replace it with a real CTA button carrying the 20% offer.