CHLEvery staticall lines, 2026-08-12 → 2026-08-23

Clean Health Lab · complete static inventory

Every static we made — not just the 33

Eleven lines, 122 distinct concepts, 419 delivered masters including every revision. The launch deck drew from two of these lines; everything else has been sitting in its own package since it was built. Each card shows the newest render of a concept in each ratio — click any image for full size, and Show revisions to see what came before it.

122concepts

419masters

11lines

33reached the launch deck

7built as ads

V10 — Foreplay top-21 recreations

23 concepts

Recreations of the 21 best-performing competitor ads found in Foreplay, rebuilt around the folate-form argument. The line the launch deck was drawn from.

B01

V10ROUND 15 revisions

B01 4:5 — 4:5 v10r9

4:5 v10r9

B01 9:16 — 9:16 v10r11

9:16 v10r11

B02

V10IN THE 333 revisions

B02 4:5 — 4:5 v10r1-4

4:5 v10r1-4

B02 9:16 — 9:16 v10r11

9:16 v10r11

N01

V10IN THE 333 revisions

N01 4:5 — 4:5 v10r1-4

4:5 v10r1-4

N01 9:16 — 9:16 v10r11

9:16 v10r11

N02

V10IN THE 335 revisions

N02 4:5 — 4:5 v10r7

4:5 v10r7

N02 9:16 — 9:16 v10r11

9:16 v10r11

N03

V10IN THE 335 revisions

N03 4:5 — 4:5 v10r7

4:5 v10r7

N03 9:16 — 9:16 v10r11

9:16 v10r11

N04

V10IN THE 333 revisions

N04 4:5 — 4:5 v10r1-4

4:5 v10r1-4

N04 9:16 — 9:16 v10r11

9:16 v10r11

N05

V10IN THE 336 revisions

N05 4:5 — 4:5 v10r8

4:5 v10r8

N05 9:16 — 9:16 v10r11

9:16 v10r11

N06

V10IN THE 333 revisions

N06 4:5 — 4:5 v10r1-4

4:5 v10r1-4

N06 9:16 — 9:16 v10r11

9:16 v10r11

N07

V10IN THE 336 revisions

N07 4:5 — 4:5 v10r8

4:5 v10r8

N07 9:16 — 9:16 v10r11

9:16 v10r11

R01

V10IN THE 333 revisions

R01 4:5 — 4:5 v10r1-4

4:5 v10r1-4

R01 9:16 — 9:16 v10r11

9:16 v10r11

R02

V10ROUND 13 revisions

R02 4:5 — 4:5 v10r1-4

4:5 v10r1-4

R02 9:16 — 9:16 v10r11

9:16 v10r11

R03

V10IN THE 335 revisions

R03 4:5 — 4:5 v10r8

4:5 v10r8

R03 9:16 — 9:16 v10r11

9:16 v10r11

R04

V10IN THE 335 revisions

R04 4:5 — 4:5 v10r10

4:5 v10r10

R04 9:16 — 9:16 v10r11

9:16 v10r11

R05

V10IN THE 333 revisions

R05 4:5 — 4:5 v10r1-4

4:5 v10r1-4

R05 9:16 — 9:16 v10r11

9:16 v10r11

T01

V10ROUND 16 revisions

T01 4:5 — 4:5 v10r8

4:5 v10r8

T01 9:16 — 9:16 v10r11

9:16 v10r11

T02

V10IN THE 336 revisions

T02 4:5 — 4:5 v10r8

4:5 v10r8

T02 9:16 — 9:16 v10r11

9:16 v10r11

T03

V10ROUND 14 revisions

T03 4:5 — 4:5 v10r1-4

4:5 v10r1-4

T03 9:16 — 9:16 v10r11

9:16 v10r11

T04

V10IN THE 333 revisions

T04 4:5 — 4:5 v10r1-4

4:5 v10r1-4

T04 9:16 — 9:16 v10r11

9:16 v10r11

T05

V10ROUND 15 revisions

T05 4:5 — 4:5 v10r8

4:5 v10r8

T05 9:16 — 9:16 v10r11

9:16 v10r11

T05 CONTROL

V10

T05-CONTROL 4:5 — 4:5 v10r1-4

T05-CONTROL 9:16 — 9:16 v10r1-4

T05 VALUE

V10IN THE 335 revisions

T05-VALUE 4:5 — 4:5 v10r8

4:5 v10r8

T05-VALUE 9:16 — 9:16 v10r11

9:16 v10r11

T06

V10IN THE 333 revisions

T06 4:5 — 4:5 v10r1-4

4:5 v10r1-4

T06 9:16 — 9:16 v10r11

9:16 v10r11

T07

V10IN THE 334 revisions

T07 4:5 — 4:5 v10r1-4

4:5 v10r1-4

T07 9:16 — 9:16 v10r11

9:16 v10r11

V11 — Scene-native competitor top-3

18 concepts

Scene-native rebuilds of the top 3 ads from each of six competitors. Three revisions: v11 scene-native, v11.2 capsule/brand repair, v11.3 Meta-safe spacing.

ag1-01-form-kit

V11IN THE 334 revisions

ag1-01-form-kit 4:5 — 4:5 v11.3

4:5 v11.3

ag1-01-form-kit 9:16 — 9:16 v10r11

9:16 v10r11

ag1-02-life-stage-clarity

V113 revisions

ag1-02-life-stage-clarity 4:5 — 4:5 v11.3

4:5 v11.3

ag1-02-life-stage-clarity 9:16 — 9:16 v11.3

9:16 v11.3

ag1-03-less-guesswork

V113 revisions

ag1-03-less-guesswork 4:5 — 4:5 v11.3

4:5 v11.3

ag1-03-less-guesswork 9:16 — 9:16 v11.3

9:16 v11.3

armra-01-one-capsule

V11IN THE 334 revisions

armra-01-one-capsule 4:5 — 4:5 v11.3

4:5 v11.3

armra-01-one-capsule 9:16 — 9:16 v10r11

9:16 v10r11

armra-02-skip-guesswork

V11IN THE 334 revisions

armra-02-skip-guesswork 4:5 — 4:5 v11.3

4:5 v11.3

armra-02-skip-guesswork 9:16 — 9:16 v10r11

9:16 v10r11

armra-03-one-word-answer

V11IN THE 334 revisions

armra-03-one-word-answer 4:5 — 4:5 v11.3

4:5 v11.3

armra-03-one-word-answer 9:16 — 9:16 v10r11

9:16 v10r11

cymbiotika-01-name-the-form

V11IN THE 334 revisions

cymbiotika-01-name-the-form 4:5 — 4:5 v11.3

4:5 v11.3

cymbiotika-01-name-the-form 9:16 — 9:16 v10r11

9:16 v10r11

cymbiotika-02-one-form-one-bottle

V11IN THE 334 revisions

cymbiotika-02-one-form-one-bottle 4:5 — 4:5 v11.3

4:5 v11.3

cymbiotika-02-one-form-one-bottle 9:16 — 9:16 v10r11

9:16 v10r11

cymbiotika-03-front-vs-label

V113 revisions

cymbiotika-03-front-vs-label 4:5 — 4:5 v11.3

4:5 v11.3

cymbiotika-03-front-vs-label 9:16 — 9:16 v11.3

9:16 v11.3

gruns-01-psa-savings

V113 revisions

gruns-01-psa-savings 4:5 — 4:5 v11.3

4:5 v11.3

gruns-01-psa-savings 9:16 — 9:16 v11.3

9:16 v11.3

gruns-02-confusion-is-real

V11ROUND 14 revisions

gruns-02-confusion-is-real 4:5 — 4:5 v11.3

4:5 v11.3

gruns-02-confusion-is-real 9:16 — 9:16 v10r11

9:16 v10r11

gruns-03-apology

V11IN THE 334 revisions

gruns-03-apology 4:5 — 4:5 v11.3

4:5 v11.3

gruns-03-apology 9:16 — 9:16 v10r11

9:16 v10r11

im8-01-choice-proof

V113 revisions

im8-01-choice-proof 4:5 — 4:5 v11.3

4:5 v11.3

im8-01-choice-proof 9:16 — 9:16 v11.3

9:16 v11.3

im8-02-savings-pedestal

V11ROUND 14 revisions

im8-02-savings-pedestal 4:5 — 4:5 v11.3

4:5 v11.3

im8-02-savings-pedestal 9:16 — 9:16 v10r11

9:16 v10r11

im8-03-once-daily-arena

V113 revisions

im8-03-once-daily-arena 4:5 — 4:5 v11.3

4:5 v11.3

im8-03-once-daily-arena 9:16 — 9:16 v11.3

9:16 v11.3

seed-01-under-a-dollar

V11IN THE 334 revisions

seed-01-under-a-dollar 4:5 — 4:5 v11.3

4:5 v11.3

seed-01-under-a-dollar 9:16 — 9:16 v10r11

9:16 v10r11

seed-02-form-comparison

V113 revisions

seed-02-form-comparison 4:5 — 4:5 v11.3

4:5 v11.3

seed-02-form-comparison 9:16 — 9:16 v11.3

9:16 v11.3

seed-03-price-relief

V11IN THE 334 revisions

seed-03-price-relief 4:5 — 4:5 v11.3

4:5 v11.3

seed-03-price-relief 9:16 — 9:16 v10r11

9:16 v10r11

V10C — Reference-locked competitor top-3

18 concepts

The same six competitors, built against a locked product reference instead of a generated scene.

AG1 01 FORMKIT

V10C

AG1-01-FormKit 4:5 — 4:5 v10c

AG1-01-FormKit 9:16 — 9:16 v10c

AG1 02 LIFESTAGECLARITY

V10C

AG1-02-LifeStageClarity 4:5 — 4:5 v10c

AG1-02-LifeStageClarity 9:16 — 9:16 v10c

AG1 03 LESSGUESSWORK

V10C

AG1-03-LessGuesswork 4:5 — 4:5 v10c

AG1-03-LessGuesswork 9:16 — 9:16 v10c

ARMRA 01 ONECAPSULE

V10C

ARMRA-01-OneCapsule 4:5 — 4:5 v10c

ARMRA-01-OneCapsule 9:16 — 9:16 v10c

ARMRA 02 SKIPGUESSWORK

V10C

ARMRA-02-SkipGuesswork 4:5 — 4:5 v10c

ARMRA-02-SkipGuesswork 9:16 — 9:16 v10c

ARMRA 03 ONEWORDANSWER

V10C

ARMRA-03-OneWordAnswer 4:5 — 4:5 v10c

ARMRA-03-OneWordAnswer 9:16 — 9:16 v10c

CYMBIOTIKA 01 NAMETHEFORM

V10C

CYMBIOTIKA-01-NameTheForm 4:5 — 4:5 v10c

CYMBIOTIKA-01-NameTheForm 9:16 — 9:16 v10c

CYMBIOTIKA 02 ONEFORMONEBOTTLE

V10C

CYMBIOTIKA-02-OneFormOneBottle 4:5 — 4:5 v10c

CYMBIOTIKA-02-OneFormOneBottle 9:16 — 9:16 v10c

CYMBIOTIKA 03 FRONTVSLABEL

V10C

CYMBIOTIKA-03-FrontVsLabel 4:5 — 4:5 v10c

CYMBIOTIKA-03-FrontVsLabel 9:16 — 9:16 v10c

GRUNS 01 PSASAVINGS

V10C

GRUNS-01-PsaSavings 4:5 — 4:5 v10c

GRUNS-01-PsaSavings 9:16 — 9:16 v10c

GRUNS 02 CONFUSIONISREAL

V10C

GRUNS-02-ConfusionIsReal 4:5 — 4:5 v10c

GRUNS-02-ConfusionIsReal 9:16 — 9:16 v10c

GRUNS 03 APOLOGY

V10C

GRUNS-03-Apology 4:5 — 4:5 v10c

GRUNS-03-Apology 9:16 — 9:16 v10c

IM8 01 CHOICEPROOF

V10C

IM8-01-ChoiceProof 4:5 — 4:5 v10c

IM8-01-ChoiceProof 9:16 — 9:16 v10c

IM8 02 SAVINGSPEDESTAL

V10C

IM8-02-SavingsPedestal 4:5 — 4:5 v10c

IM8-02-SavingsPedestal 9:16 — 9:16 v10c

IM8 03 ONCEDAILYARENA

V10C

IM8-03-OnceDailyArena 4:5 — 4:5 v10c

IM8-03-OnceDailyArena 9:16 — 9:16 v10c

SEED 01 UNDERADOLLAR

V10C

SEED-01-UnderADollar 4:5 — 4:5 v10c

SEED-01-UnderADollar 9:16 — 9:16 v10c

SEED 02 FORMCOMPARISON

V10C

SEED-02-FormComparison 4:5 — 4:5 v10c

SEED-02-FormComparison 9:16 — 9:16 v10c

SEED 03 PRICERELIEF

V10C

SEED-03-PriceRelief 4:5 — 4:5 v10c

SEED-03-PriceRelief 9:16 — 9:16 v10c

V9 — Competitor top-3 recreations

18 concepts

First pass at the competitor top-3 set.

ag1-01-form-kit

V9

ag1-01-form-kit 4:5 — 4:5 v9

ag1-01-form-kit 9:16 — 9:16 v9

ag1-02-life-stage-clarity

V9

ag1-02-life-stage-clarity 4:5 — 4:5 v9

ag1-02-life-stage-clarity 9:16 — 9:16 v9

ag1-03-less-guesswork

V9

ag1-03-less-guesswork 4:5 — 4:5 v9

ag1-03-less-guesswork 9:16 — 9:16 v9

armra-01-one-capsule

V9

armra-01-one-capsule 4:5 — 4:5 v9

armra-01-one-capsule 9:16 — 9:16 v9

armra-02-skip-guesswork

V9

armra-02-skip-guesswork 4:5 — 4:5 v9

armra-02-skip-guesswork 9:16 — 9:16 v9

armra-03-one-word-answer

V9

armra-03-one-word-answer 4:5 — 4:5 v9

armra-03-one-word-answer 9:16 — 9:16 v9

cymbiotika-01-name-the-form

V9

cymbiotika-01-name-the-form 4:5 — 4:5 v9

cymbiotika-01-name-the-form 9:16 — 9:16 v9

cymbiotika-02-one-form-one-bottle

V9

cymbiotika-02-one-form-one-bottle 4:5 — 4:5 v9

cymbiotika-02-one-form-one-bottle 9:16 — 9:16 v9

cymbiotika-03-front-vs-label

V9

cymbiotika-03-front-vs-label 4:5 — 4:5 v9

cymbiotika-03-front-vs-label 9:16 — 9:16 v9

gruns-01-psa-savings

V9

gruns-01-psa-savings 4:5 — 4:5 v9

gruns-01-psa-savings 9:16 — 9:16 v9

gruns-02-confusion-is-real

V9

gruns-02-confusion-is-real 4:5 — 4:5 v9

gruns-02-confusion-is-real 9:16 — 9:16 v9

gruns-03-apology

V9

gruns-03-apology 4:5 — 4:5 v9

gruns-03-apology 9:16 — 9:16 v9

im8-01-choice-proof

V9

im8-01-choice-proof 4:5 — 4:5 v9

im8-01-choice-proof 9:16 — 9:16 v9

im8-02-savings-pedestal

V9

im8-02-savings-pedestal 4:5 — 4:5 v9

im8-02-savings-pedestal 9:16 — 9:16 v9

im8-03-once-daily-arena

V9

im8-03-once-daily-arena 4:5 — 4:5 v9

im8-03-once-daily-arena 9:16 — 9:16 v9

seed-01-under-a-dollar

V9

seed-01-under-a-dollar 4:5 — 4:5 v9

seed-01-under-a-dollar 9:16 — 9:16 v9

seed-02-form-comparison

V9

seed-02-form-comparison 4:5 — 4:5 v9

seed-02-form-comparison 9:16 — 9:16 v9

seed-03-price-relief

V9

seed-03-price-relief 4:5 — 4:5 v9

seed-03-price-relief 9:16 — 9:16 v9

V7 — Competitor decision

10 concepts

Ten pain-first decision-moment scenes: the third coffee, the supplement graveyard, the third reread.

01-third-coffee

V7

V7-01-third-coffee 4:5 — 4:5 v7

V7-01-third-coffee 9:16 — 9:16 v7

02-next-word

V7

V7-02-next-word 4:5 — 4:5 v7

V7-02-next-word 9:16 — 9:16 v7

03-not-folic-acid

V7

V7-03-not-folic-acid 4:5 — 4:5 v7

V7-03-not-folic-acid 9:16 — 9:16 v7

04-supplement-graveyard

V7

V7-04-supplement-graveyard 4:5 — 4:5 v7

V7-04-supplement-graveyard 9:16 — 9:16 v7

05-trust-fall

V7

V7-05-trust-fall 4:5 — 4:5 v7

V7-05-trust-fall 9:16 — 9:16 v7

06-third-reread

V7

V7-06-third-reread 4:5 — 4:5 v7

V7-06-third-reread 9:16 — 9:16 v7

07-doing-everything

V7

V7-07-doing-everything 4:5 — 4:5 v7

V7-07-doing-everything 9:16 — 9:16 v7

08-not-tonight

V7

V7-08-not-tonight 4:5 — 4:5 v7

V7-08-not-tonight 9:16 — 9:16 v7

09-dose-math

V7

V7-09-dose-math 4:5 — 4:5 v7

V7-09-dose-math 9:16 — 9:16 v7

10-different-form

V7

V7-10-different-form 4:5 — 4:5 v7

V7-10-different-form 9:16 — 9:16 v7

V6 — Pain-first scene native

3 concepts

Three scenes generated whole rather than composited.

03-sorry-not-tonight

V6

V6-03-sorry-not-tonight 4:5 — 4:5 v6

V6-03-sorry-not-tonight 9:16 — 9:16 v6

04-third-coffee

V6

V6-04-third-coffee 4:5 — 4:5 v6

V6-04-third-coffee 9:16 — 9:16 v6

05-doing-everything-right

V6

V6-05-doing-everything-right 4:5 — 4:5 v6

V6-05-doing-everything-right 9:16 — 9:16 v6

V5 — Pain-first scene

1 concepts

The single pain-scene pilot.

pain-scene

V5

V5-pain-scene 4:5 — 4:5 v5

V5-pain-scene 9:16 — 9:16 v5

V4 — Pain-first value

1 concepts

The single value-framing pilot.

pain-value

V4

V4-pain-value 4:5 — 4:5 v4

V4-pain-value 9:16 — 9:16 v4

V3 — Competitor hooks

10 concepts

Ten hooks lifted from competitor structure — price, comparison, education, review.

01-one-capsule

V34:5 only

V3-01-one-capsule 4:5 — 4:5 v3

02-one-dollar-day

V34:5 only

V3-02-one-dollar-day 4:5 — 4:5 v3

03-save-twelve

V34:5 only

V3-03-save-twelve 4:5 — 4:5 v3

04-already-active

V34:5 only

V3-04-already-active 4:5 — 4:5 v3

05-not-folic-acid

V34:5 only

V3-05-not-folic-acid 4:5 — 4:5 v3

06-value-breakdown

V34:5 only

V3-06-value-breakdown 4:5 — 4:5 v3

07-form-comparison

V34:5 only

V3-07-form-comparison 4:5 — 4:5 v3

08-notes-education

V34:5 only

V3-08-notes-education 4:5 — 4:5 v3

09-proof-not-promises

V34:5 only

V3-09-proof-not-promises 4:5 — 4:5 v3

10-product-review

V34:5 only

V3-10-product-review 4:5 — 4:5 v3

V2 — Native image-gen

10 concepts

Ten fully generated compositions, no photographic plate.

01-blackout-dose

V24:5 only

V2-01-blackout-dose 4:5 — 4:5 v2

02-clean-list-receipt

V24:5 only

V2-02-clean-list-receipt 4:5 — 4:5 v2

03-one-capsule-snapshot

V24:5 only

V2-03-one-capsule-snapshot 4:5 — 4:5 v2

04-active-form-portal

V24:5 only

V2-04-active-form-portal 4:5 — 4:5 v2

05-label-macro

V24:5 only

V2-05-label-macro 4:5 — 4:5 v2

06-quality-flash

V24:5 only

V2-06-quality-flash 4:5 — 4:5 v2

07-price-block

V24:5 only

V2-07-price-block 4:5 — 4:5 v2

08-subscription-loop

V24:5 only

V2-08-subscription-loop 4:5 — 4:5 v2

09-no-extra-proof

V24:5 only

V2-09-no-extra-proof 4:5 — 4:5 v2

10-daily-routine-ugc

V24:5 only

V2-10-daily-routine-ugc 4:5 — 4:5 v2

V1 — Foreplay-derived pilots

10 concepts

The first pilots: five propositions, each in an A/B pair.

P01-A-editorial-serif

V14:5 only

P01-A-editorial-serif 4:5 — 4:5 v1

P01-B-scientific-sans

V14:5 only

P01-B-scientific-sans 4:5 — 4:5 v1

P02-A-four-exclusions

V14:5 only

P02-A-four-exclusions 4:5 — 4:5 v1

P02-B-minimal

V14:5 only

P02-B-minimal 4:5 — 4:5 v1

P03-A-shop-60

V14:5 only

P03-A-shop-60 4:5 — 4:5 v1

P03-B-start-routine

V14:5 only

P03-B-start-routine 4:5 — 4:5 v1

P04-A-editorial-proof

V14:5 only

P04-A-editorial-proof 4:5 — 4:5 v1

P04-B-swiss-grid

V14:5 only

P04-B-swiss-grid 4:5 — 4:5 v1

P05-A-subscribe-save

V14:5 only

P05-A-subscribe-save 4:5 — 4:5 v1

P05-B-free-shipping

V14:5 only

P05-B-free-shipping 4:5 — 4:5 v1