{ "protocol_version": "2.0", "judge_id": "craft", "lens": "craft", "evidence_viewed": [ "evidence/asset-001.jpg", "evidence/asset-002.jpg", "evidence/asset-003.jpg", "evidence/asset-004.jpg", "evidence/asset-005.jpg", "evidence/asset-006.jpg", "evidence/asset-007.jpg", "evidence/asset-008.jpg", "evidence/asset-009.jpg", "evidence/asset-010.jpg", "evidence/asset-011.jpg", "evidence/asset-012.jpg", "evidence/asset-013.jpg", "evidence/asset-014.jpg", "evidence/asset-015.jpg", "evidence/asset-016.jpg", "evidence/asset-017.jpg", "evidence/asset-018.jpg", "evidence/asset-019.jpg", "evidence/asset-020.jpg", "evidence/asset-021.jpg", "evidence/asset-022.jpg", "evidence/asset-023.jpg", "evidence/asset-024.jpg", "evidence/asset-025.jpg", "evidence/asset-026.jpg", "evidence/asset-027.jpg", "evidence/asset-028.jpg", "evidence/asset-029.jpg", "evidence/asset-030.jpg", "evidence/asset-031.jpg", "evidence/asset-032.jpg", "evidence/asset-033.jpg", "evidence/asset-034.jpg", "evidence/asset-035.jpg", "evidence/asset-036.jpg", "evidence/asset-037.jpg", "evidence/asset-038.jpg", "evidence/asset-039.jpg", "evidence/asset-040.jpg", "evidence/asset-041.jpg", "evidence/asset-042.jpg", "evidence/asset-043.jpg", "evidence/asset-044.jpg", "evidence/asset-045.jpg", "evidence/asset-046.png", "evidence/asset-047.png", "evidence/asset-048.png", "evidence/asset-049.png", "evidence/asset-050.png", "evidence/asset-051.png", "evidence/asset-052.png", "evidence/asset-053.png", "evidence/asset-054.png", "evidence/asset-055.png", "evidence/asset-056.png", "evidence/asset-057.png", "evidence/asset-058.png", "evidence/asset-059.png", "evidence/asset-060.png", "evidence/asset-061.png", "evidence/asset-062.png", "evidence/asset-063.png", "evidence/asset-064.png", "evidence/asset-065.png", "evidence/asset-066.png", "evidence/asset-067.png", "evidence/asset-068.png", "evidence/asset-069.png", "evidence/asset-070.png", "evidence/asset-071.png", "evidence/asset-072.png" ], "interaction_receipts_viewed": [ "evidence/receipt-001.json" ], "page": { "scores": { "visual_craft": 8.8, "brand_distinctiveness": 8.7, "journey_flow": 8.6, "trust_proof": 8.8, "offer_clarity": 8.0, "mobile_usability": 8.5 }, "weighted_overall": 8.63, "dimension_evidence": { "visual_craft": { "strengths": [ { "observed": "The desktop hero combines a substantial product photograph, disciplined text hierarchy, restrained serif emphasis, and a clearly grouped offer. Cream, forest green, and pale lime remain coherent throughout.", "evidence": [ "evidence/asset-015.jpg", "evidence/asset-017.jpg", "evidence/asset-020.jpg", "evidence/asset-052.png" ], "confidence": "high" }, { "observed": "Responsive composition is deliberately rearranged: the mobile hero leads with the proposition, ingredient quantities stack beside their descriptions, and the desktop label section becomes a readable vertical sequence.", "evidence": [ "evidence/asset-001.jpg", "evidence/asset-004.jpg", "evidence/asset-006.jpg", "evidence/asset-018.jpg", "evidence/asset-071.png" ], "confidence": "high" }, { "observed": "Product, lifestyle, capsule-scale, and explanatory gallery panels share consistent framing and purposeful art direction.", "evidence": [ "evidence/asset-036.jpg", "evidence/asset-037.jpg", "evidence/asset-038.jpg", "evidence/asset-039.jpg", "evidence/asset-040.jpg", "evidence/asset-041.jpg", "evidence/asset-042.jpg", "evidence/asset-043.jpg", "evidence/asset-044.jpg", "evidence/asset-045.jpg" ], "confidence": "high" } ], "weaknesses": [] }, "brand_distinctiveness": { "strengths": [ { "observed": "Prismatic packaging, refracted light, green stone surfaces, and recurring curved image corners create a recognizable visual vocabulary beyond standard supplement cards.", "evidence": [ "evidence/asset-015.jpg", "evidence/asset-017.jpg", "evidence/asset-020.jpg", "evidence/asset-024.jpg", "evidence/asset-043.jpg" ], "confidence": "high" }, { "observed": "The verbal identity consistently connects active folate, transparent formulation, and an uncomplicated daily routine; ingredient amounts and batch-specific information give that positioning concrete expression.", "evidence": [ "evidence/asset-004.jpg", "evidence/asset-005.jpg", "evidence/asset-009.jpg", "evidence/asset-034.jpg", "evidence/asset-056.png" ], "confidence": "high" } ], "weaknesses": [] }, "journey_flow": { "strengths": [ { "observed": "The page moves from the proposition and selection to formulation, label transparency, routine guidance, customer evidence, FAQs, and a closing offer. Decision support also appears directly inside the first selector.", "evidence": [ "evidence/asset-029.jpg", "evidence/asset-017.jpg", "evidence/asset-018.jpg", "evidence/asset-020.jpg", "evidence/asset-021.jpg", "evidence/asset-023.jpg", "evidence/asset-024.jpg" ], "confidence": "high" }, { "observed": "The receipt confirms expandable science details and additional desktop reviews. Persistent purchase access appears after scrolling, disappears at the top, and yields to the purchase dialog.", "evidence": [ "evidence/receipt-001.json", "evidence/asset-054.png", "evidence/asset-056.png", "evidence/asset-058.png", "evidence/asset-059.png", "evidence/asset-069.png", "evidence/asset-072.png" ], "confidence": "high" } ], "weaknesses": [] }, "trust_proof": { "strengths": [ { "observed": "Proof is unusually specific in presentation: Supplement Facts, manufacturing geography, a named laboratory, batch number, report date, and an original-PDF affordance are visible. The expanded explanation distinguishes laboratory analysis from formulation records.", "evidence": [ "evidence/asset-018.jpg", "evidence/asset-026.jpg", "evidence/asset-034.jpg", "evidence/asset-035.jpg" ], "confidence": "high" }, { "observed": "Customer evidence includes readable handles, original-source affordances, a dated featured review, and purchaser labels. The aggregate five-star count and featured subsets are separately described.", "evidence": [ "evidence/asset-007.jpg", "evidence/asset-008.jpg", "evidence/asset-021.jpg", "evidence/asset-022.jpg", "evidence/asset-031.jpg", "evidence/asset-032.jpg" ], "confidence": "high" }, { "observed": "Expanded science copy explicitly says the cited sources explain folate biology rather than constituting clinical trials of this product, and acknowledges multiple causes of brain fog and tiredness.", "evidence": [ "evidence/asset-056.png", "evidence/asset-069.png", "evidence/receipt-001.json" ], "confidence": "high" } ], "weaknesses": [] }, "offer_clarity": { "strengths": [ { "observed": "Subscription selectors distinguish a free first bottle from $9.99 shipping and disclose $50.99 every two months with skip, pause, or cancellation language. One-time selectors visibly change to $59.99, Buy now, and no recurring orders.", "evidence": [ "evidence/asset-002.jpg", "evidence/asset-003.jpg", "evidence/asset-024.jpg", "evidence/asset-046.png", "evidence/asset-060.png", "evidence/asset-064.png" ], "confidence": "high" }, { "observed": "Supply size, daily quantity, and the 60-day guarantee appear close to selection and action. Tested dialogs accurately describe their review-only scope and summarize the explicitly selected plan.", "evidence": [ "evidence/asset-029.jpg", "evidence/asset-047.png", "evidence/asset-053.png", "evidence/asset-061.png", "evidence/asset-067.png", "evidence/receipt-001.json" ], "confidence": "high" } ], "weaknesses": [ { "observed": "One-time offers and their resulting dialogs disclose only '+ shipping' without an amount or calculation explanation.", "evidence": [ "evidence/asset-050.png", "evidence/asset-051.png", "evidence/asset-060.png", "evidence/asset-061.png" ], "confidence": "high" } ] }, "mobile_usability": { "strengths": [ { "observed": "The 360- and 390-pixel layouts retain readable headlines, generous primary buttons, distinct selection states, and usable dialog framing.", "evidence": [ "evidence/asset-025.jpg", "evidence/asset-029.jpg", "evidence/asset-033.jpg", "evidence/asset-060.png", "evidence/asset-065.png", "evidence/asset-067.png" ], "confidence": "high" }, { "observed": "The mobile sticky rail occupies 60 of 844 pixels. Recorded footer focus reaches the final Terms of service link at maximum scroll; the final footer image keeps the geographic disclosure above the rail. Dialog opening hides the sticky and focuses its close control.", "evidence": [ "evidence/receipt-001.json", "evidence/asset-062.png", "evidence/asset-065.png", "evidence/asset-071.png", "evidence/asset-072.png" ], "confidence": "high" } ], "weaknesses": [ { "observed": "Mobile gallery captions and subscription recurrence copy are substantially smaller than nearby body text. The recurrence and cancellation sentence is compressed into one small line in the upper selector.", "evidence": [ "evidence/asset-003.jpg", "evidence/asset-029.jpg", "evidence/asset-036.jpg" ], "confidence": "high" } ] } }, "cta_observations": [ { "id": "cta-hero-subscription", "trigger_observed": "Receipt scenarios labeled hero subscription CTA, at both tested viewports, after explicit subscription setup.", "destination": "non_purchase_dialog", "observed_result": "A Review-only prototype dialog opens, states $9.99 today and then $50.99 every two months, and explicitly says no cart or checkout action is available.", "terms_at_decision": "unknown", "evidence": [ "evidence/receipt-001.json", "evidence/asset-052.png", "evidence/asset-053.png", "evidence/asset-066.png", "evidence/asset-067.png" ], "confidence": "high" }, { "id": "cta-hero-one-time", "trigger_observed": "Select the hero one-time option and click its CTA at both tested viewports.", "destination": "non_purchase_dialog", "observed_result": "The dialog reports One-time purchase, $59.99 plus shipping, and no recurring orders. No cart or checkout is created.", "terms_at_decision": "clear", "evidence": [ "evidence/receipt-001.json", "evidence/asset-050.png", "evidence/asset-051.png", "evidence/asset-064.png", "evidence/asset-065.png" ], "confidence": "high" }, { "id": "cta-sticky-subscription", "trigger_observed": "Click the sticky Get my bottle control after the receipt's explicit subscription reset, at both tested viewports.", "destination": "non_purchase_dialog", "observed_result": "The sticky disappears and a subscription prototype dialog opens with $9.99 today and $50.99 every two months. Independent scenario setup does not establish a plan-switching defect.", "terms_at_decision": "unknown", "evidence": [ "evidence/receipt-001.json", "evidence/asset-058.png", "evidence/asset-059.png", "evidence/asset-071.png", "evidence/asset-072.png" ], "confidence": "high" }, { "id": "cta-closing-one-time", "trigger_observed": "Select the closing one-time option and click Buy now at both tested viewports.", "destination": "non_purchase_dialog", "observed_result": "The dialog preserves the explicitly selected one-time plan and states $59.99 plus shipping with no recurring orders.", "terms_at_decision": "clear", "evidence": [ "evidence/receipt-001.json", "evidence/asset-046.png", "evidence/asset-047.png", "evidence/asset-060.png", "evidence/asset-061.png" ], "confidence": "high" }, { "id": "cta-unresolved-offer-controls", "trigger_observed": "Header First bottle free, hero Choose your option, closing subscription, and one-time sticky controls are visible; their individual destinations are not separately identified by a neutral receipt.", "destination": "unknown", "observed_result": "No distinct action-result record establishes these individual routes. The hero subscription receipt does not identify the clicked element precisely enough to classify the separate Choose your option control.", "terms_at_decision": "unknown", "evidence": [ "evidence/asset-024.jpg", "evidence/asset-046.png", "evidence/asset-052.png", "evidence/asset-060.png", "evidence/asset-066.png", "evidence/receipt-001.json" ], "confidence": "medium" }, { "id": "cta-proof-and-navigation", "trigger_observed": "Visible batch-report, original-PDF, batch-search, video-play, original-source, label-zoom, informational navigation, FAQ, and footer controls.", "destination": "unknown", "observed_result": "Screenshots show several informational states, but no neutral receipt records these controls' individual clicks and destinations.", "terms_at_decision": "not_applicable", "evidence": [ "evidence/asset-012.jpg", "evidence/asset-018.jpg", "evidence/asset-028.jpg", "evidence/asset-034.jpg", "evidence/asset-035.jpg", "evidence/asset-048.png", "evidence/receipt-001.json" ], "confidence": "high" }, { "id": "cta-review-expansion", "trigger_observed": "Desktop review pagination click; mobile receipt records no click because the control is hidden in that viewport.", "destination": "unknown", "observed_result": "Desktop reviews expand inline into additional rows. This observed result is outside the supplied purchase-destination categories. Mobile alternative navigation was not tested.", "terms_at_decision": "not_applicable", "evidence": [ "evidence/receipt-001.json", "evidence/asset-054.png", "evidence/asset-055.png", "evidence/asset-068.png" ], "confidence": "high" }, { "id": "cta-science-disclosure", "trigger_observed": "Click The science behind the choice at both tested viewports.", "destination": "unknown", "observed_result": "The disclosure expands inline and focus rests on its summary. Inline expansion is outside the supplied purchase-destination categories.", "terms_at_decision": "not_applicable", "evidence": [ "evidence/receipt-001.json", "evidence/asset-056.png", "evidence/asset-069.png" ], "confidence": "high" } ], "findings": [ { "id": "F-01", "primary_dimension": "offer_clarity", "secondary_impacts": [], "observed": "The one-time option shows $59.99 plus shipping in both selectors and prototype dialogs, without a shipping amount or explanation of how it is determined.", "evidence": [ "evidence/asset-050.png", "evidence/asset-051.png", "evidence/asset-060.png", "evidence/asset-061.png" ], "customer_consequence": "Customers can compare bottle prices but cannot determine the one-time delivered total from the supplied offer presentation.", "severity": "minor", "confidence": "high", "action": "Show the one-time shipping charge, or explain when and how it is calculated beside the price." }, { "id": "F-02", "primary_dimension": "mobile_usability", "secondary_impacts": [], "observed": "The upper mobile selector compresses renewal price, cadence, and cancellation language into small secondary text; gallery thumbnail captions are also markedly smaller than surrounding body text.", "evidence": [ "evidence/asset-003.jpg", "evidence/asset-029.jpg", "evidence/asset-036.jpg" ], "customer_consequence": "Important renewal details and gallery labels require more concentrated reading at native mobile size.", "severity": "minor", "confidence": "high", "action": "Increase these text sizes and allow the renewal sentence to wrap naturally while preserving the primary button hierarchy." } ], "blockers": [], "optional_opportunities": [ { "id": "O-01", "primary_dimension": "trust_proof", "opportunity": "Make the careful distinction between general folate biology and product-specific evidence easier to discover.", "evidence": [ "evidence/asset-052.png", "evidence/asset-056.png", "evidence/asset-069.png" ], "expected_benefit": "More readers can understand the scope of the science without first opening a deeper disclosure.", "confidence": "medium", "action": "Add a concise science-scope link near the principal support claim, retaining the fuller explanation in the disclosure." }, { "id": "O-02", "primary_dimension": "visual_craft", "opportunity": "Carry more of the distinctive photographic treatment into the two text-only gallery thumbnails.", "evidence": [ "evidence/asset-036.jpg", "evidence/asset-041.jpg", "evidence/asset-044.jpg", "evidence/asset-045.jpg" ], "expected_benefit": "The educational gallery choices could become more visually differentiated while strengthening the existing identity.", "confidence": "medium", "action": "Explore restrained prismatic or ingredient-related thumbnail motifs while keeping their labels legible." } ], "evidence_limitations": [ "The hero subscription scenarios identify the route by label and setup, but their initial screenshots do not expose all selector terms or uniquely identify the clicked element. Pre-click disclosure timing is therefore unresolved.", "COA, label, gallery, and UGC screenshots establish visible states; without corresponding neutral action receipts, their opening, navigation, search, and playback behavior remains unverified.", "Mobile review expansion was not clicked. The hidden desktop-style control does not establish failure of the visible mobile carousel or access to its remaining cards.", "The blank diagnostic frames in evidence/asset-057.png and evidence/asset-070.png precede populated disclosure results. Their duration and cause are not established, so they are not treated as persistent rendering failures.", "Claims, review authenticity, aggregate counts, laboratory contents, and external source destinations were not independently verified.", "The receipt verifies selected focus targets and footer reachability, but does not establish comprehensive keyboard behavior or accessibility conformance." ], "commercial_runtime_limitations": [ { "observed_scope": "All receipt-tested purchase routes open explicitly labeled review-only prototype dialogs.", "evidence": [ "evidence/receipt-001.json", "evidence/asset-047.png", "evidence/asset-051.png", "evidence/asset-053.png", "evidence/asset-059.png", "evidence/asset-061.png", "evidence/asset-065.png", "evidence/asset-067.png", "evidence/asset-072.png" ], "consequence": "The evidence supports evaluation of offer presentation and prototype interactions, but demonstrates no cart creation, checkout, charge, or completed commercial commitment." } ] } }