{ "protocol_version": "2.0", "averages": { "visual_craft": 8.8, "brand_distinctiveness": 8.63, "journey_flow": 8.43, "trust_proof": 8.67, "offer_clarity": 8.0, "mobile_usability": 8.67 }, "weighted_overall": 8.58, "weights": { "visual_craft": 25, "brand_distinctiveness": 20, "journey_flow": 20, "trust_proof": 15, "offer_clarity": 10, "mobile_usability": 10 }, "individual_scores": { "craft": { "visual_craft": 8.8, "brand_distinctiveness": 8.7, "journey_flow": 8.6, "trust_proof": 8.8, "offer_clarity": 8.0, "mobile_usability": 8.5 }, "journey": { "visual_craft": 8.8, "brand_distinctiveness": 8.5, "journey_flow": 8.1, "trust_proof": 8.6, "offer_clarity": 8.0, "mobile_usability": 8.7 }, "trust": { "visual_craft": 8.8, "brand_distinctiveness": 8.7, "journey_flow": 8.6, "trust_proof": 8.6, "offer_clarity": 8.0, "mobile_usability": 8.8 } }, "individual_weighted_overalls": { "craft": 8.63, "journey": 8.48, "trust": 8.63 }, "lane_spread": 0.15, "blockers": { "craft": [], "journey": [], "trust": [] }, "findings": { "craft": [ { "id": "F-01", "primary_dimension": "offer_clarity", "secondary_impacts": [], "observed": "The one-time option shows $59.99 plus shipping in both selectors and prototype dialogs, without a shipping amount or explanation of how it is determined.", "evidence": [ "evidence/asset-050.png", "evidence/asset-051.png", "evidence/asset-060.png", "evidence/asset-061.png" ], "customer_consequence": "Customers can compare bottle prices but cannot determine the one-time delivered total from the supplied offer presentation.", "severity": "minor", "confidence": "high", "action": "Show the one-time shipping charge, or explain when and how it is calculated beside the price." }, { "id": "F-02", "primary_dimension": "mobile_usability", "secondary_impacts": [], "observed": "The upper mobile selector compresses renewal price, cadence, and cancellation language into small secondary text; gallery thumbnail captions are also markedly smaller than surrounding body text.", "evidence": [ "evidence/asset-003.jpg", "evidence/asset-029.jpg", "evidence/asset-036.jpg" ], "customer_consequence": "Important renewal details and gallery labels require more concentrated reading at native mobile size.", "severity": "minor", "confidence": "high", "action": "Increase these text sizes and allow the renewal sentence to wrap naturally while preserving the primary button hierarchy." } ], "journey": [ { "id": "F-01", "primary_dimension": "journey_flow", "secondary_impacts": [], "observed": "The social-proof area uses successive introductory headings for community videos, customer reviews, a large featured review, and another customer-review collection before FAQs.", "evidence": [ "evidence/asset-007.jpg", "evidence/asset-008.jpg", "evidence/asset-010.jpg", "evidence/asset-011.jpg", "evidence/asset-021.jpg", "evidence/asset-022.jpg" ], "customer_consequence": "Repeated introductions add scrolling and slow access to practical questions after the shopper has already encountered substantial social proof.", "severity": "minor", "confidence": "high", "action": "Consolidate the written-review introduction and reduce the featured-review block's vertical footprint while retaining its attribution and the separate video format." }, { "id": "F-02", "primary_dimension": "offer_clarity", "secondary_impacts": [], "observed": "The one-time plan consistently displays $59.99 plus unspecified shipping, including inside the tested review-only dialog.", "evidence": [ "evidence/asset-050.png", "evidence/asset-051.png", "evidence/asset-060.png", "evidence/asset-061.png" ], "customer_consequence": "A shopper can compare product prices but cannot determine the one-time delivered total from the supplied offer.", "severity": "minor", "confidence": "high", "action": "State the one-time shipping amount, or explain where and how it is calculated beside the price. Preserve that explanation in the selected-plan summary." } ], "trust": [ { "id": "F-TRUST-01", "primary_dimension": "trust_proof", "secondary_impacts": [], "observed": "The largest written testimonial emphasizes general quality and reordering, without duration of use or a specific experience relevant to the brain-fog positioning.", "evidence": [ "evidence/asset-010.jpg", "evidence/asset-021.jpg", "evidence/asset-055.png" ], "customer_consequence": "Its prominent placement provides less concrete decision support than its visual emphasis suggests.", "severity": "minor", "confidence": "high", "action": "If available, feature an accurately attributed review with concrete usage context and duration; retain clear separation between anecdotal experience and product efficacy evidence." }, { "id": "F-OFFER-01", "primary_dimension": "offer_clarity", "secondary_impacts": [], "observed": "The one-time option and its review-only dialog show $59.99 plus shipping without a shipping amount.", "evidence": [ "evidence/asset-050.png", "evidence/asset-051.png", "evidence/asset-060.png", "evidence/asset-061.png" ], "customer_consequence": "A shopper cannot calculate the delivered one-time cost from the supplied offer states.", "severity": "minor", "confidence": "high", "action": "State the one-time shipping charge or explain how it is calculated and provide an estimate before any future commercial commitment." } ] }, "evidence_limitations": { "craft": [ "The hero subscription scenarios identify the route by label and setup, but their initial screenshots do not expose all selector terms or uniquely identify the clicked element. Pre-click disclosure timing is therefore unresolved.", "COA, label, gallery, and UGC screenshots establish visible states; without corresponding neutral action receipts, their opening, navigation, search, and playback behavior remains unverified.", "Mobile review expansion was not clicked. The hidden desktop-style control does not establish failure of the visible mobile carousel or access to its remaining cards.", "The blank diagnostic frames in evidence/asset-057.png and evidence/asset-070.png precede populated disclosure results. Their duration and cause are not established, so they are not treated as persistent rendering failures.", "Claims, review authenticity, aggregate counts, laboratory contents, and external source destinations were not independently verified.", "The receipt verifies selected focus targets and footer reachability, but does not establish comprehensive keyboard behavior or accessibility conformance." ], "journey": [ "Screenshots establish visible states, but only evidence/receipt-001.json establishes recorded interactions. Gallery changes, certificate opening/search, UGC playback, source links, most navigation links, and FAQ answers were not interaction-tested in that receipt.", "The receipt's scenarios are independent. Selected-plan continuity cannot be inferred across scenario IDs, and the sticky scenarios explicitly reset selection to subscription.", "Mobile review pagination was hidden and not clicked. The supplied evidence does not establish whether an alternate swipe route exposes further written reviews.", "The blank formula before-captures in evidence/asset-057.png and evidence/asset-070.png are followed by populated disclosure states. Their duration and repeatability are unknown; they do not establish a persistent rendering failure.", "The original certificate PDF, review authenticity, aggregate count accuracy, and external scientific sources were not independently verified.", "The 360-pixel evidence covers the initial hero only. Recorded interaction and footer-reachability tests cover 390x844 and 1440x900.", "The receipt identifies hero subscription purchase actions but does not separately identify the header button or the hero 'Choose your option' navigation control as clicked.", "One-time price and recurrence are explicit, but the shipping amount remains unspecified. No commercial commitment step is supplied to resolve that amount." ], "trust": [ "Only supplied screenshots and receipt-001.json were assessed; testimonial authenticity, aggregate counts, laboratory findings, and scientific claims were not independently verified.", "Original PDFs, source links, video playback, gallery interactions, most FAQ and policy destinations, and report lookup behavior lack neutral action receipts.", "The receipt's scenarios are independent. Explicit subscription resets prevent interpreting the sticky tests as one-time selections being overwritten.", "Blank pre-disclosure frames in asset-057.png and asset-070.png do not establish persistent missing content; the corresponding after states show the expanded sections.", "Mobile review pagination was not clicked because its control was hidden. Alternative mobile review navigation and the extent of accessible review content remain untested.", "Receipt labels establish hero subscription CTA results but do not separately establish the promotional Choose your option or header CTA destinations.", "Focus receipts establish specific footer and dialog focus states, not comprehensive keyboard behavior or accessibility conformance." ] } }