{
  "averages": {
    "visual_craft": 8.37,
    "brand_distinctiveness": 8.17,
    "journey_flow": 7.87,
    "trust_proof": 8.0,
    "offer_clarity": 8.3,
    "mobile_usability": 7.63
  },
  "weighted_overall": 8.09,
  "weights": {
    "visual_craft": 25,
    "brand_distinctiveness": 20,
    "journey_flow": 20,
    "trust_proof": 15,
    "offer_clarity": 10,
    "mobile_usability": 10
  },
  "individual_scores": {
    "craft": {
      "visual_craft": 8.2,
      "brand_distinctiveness": 8.3,
      "journey_flow": 7.9,
      "trust_proof": 8.2,
      "offer_clarity": 8.6,
      "mobile_usability": 7.7
    },
    "journey": {
      "visual_craft": 8.4,
      "brand_distinctiveness": 8.0,
      "journey_flow": 7.8,
      "trust_proof": 8.2,
      "offer_clarity": 8.1,
      "mobile_usability": 7.6
    },
    "trust": {
      "visual_craft": 8.5,
      "brand_distinctiveness": 8.2,
      "journey_flow": 7.9,
      "trust_proof": 7.6,
      "offer_clarity": 8.2,
      "mobile_usability": 7.6
    }
  },
  "blockers": {
    "craft": [
      "Desktop gallery framing lacks consistent polish: preceding slides remain exposed in evidence/asset-042.jpg through evidence/asset-045.jpg, and evidence/asset-044.jpg clips the explanatory text. Highest-impact fix: align each settled slide to the gallery viewport and keep all educational copy inside a safe content width.",
      "The persistent purchase bar visibly competes with reading and controls, covering supplement-label content in evidence/asset-006.jpg, carousel navigation in evidence/asset-007.jpg and a section heading in evidence/asset-021.jpg. Highest-impact fix: make the bar collapsible and suppress or reposition it around critical content and controls.",
      "The testimonial section has a visibly unfinished media state: evidence/asset-028.jpg retains play buttons over large blank panels, whereas evidence/asset-007.jpg shows informative posters. Highest-impact fix: preserve reliable poster images and provide an explicit loading or unavailable state when video media cannot display."
    ],
    "journey": [
      "The persistent purchase bar visibly covers content and controls, interrupting evidence gathering on mobile and desktop (evidence/asset-006.jpg, evidence/asset-007.jpg, evidence/asset-009.jpg, evidence/asset-021.jpg). Highest-impact fix: reserve a separate viewport region for the bar so page content and controls remain fully visible above it.",
      "The persistent 'FREE first bottle' offer loses the shipping and subscription qualifications shown in the purchase panels; one-time shipping is also unspecified (evidence/asset-008.jpg, evidence/asset-003.jpg, evidence/asset-016.jpg). Highest-impact fix: include compact initial-charge and renewal terms in the persistent offer and state the one-time shipping amount or calculation rule beside its price.",
      "Supplementary media states lack consistently complete presentation: video posters are blank, and a gallery information slide clips its right-hand text (evidence/asset-028.jpg, evidence/asset-044.jpg). Highest-impact fix: supply reliable poster fallbacks and ensure each selected gallery slide settles fully inside its frame with all text visible; verify these same captured states after the fix."
    ],
    "trust": [
      "Benefit framing exceeds the explanation of proof presented beside it: evidence/asset-001.jpg pairs brain-fog language with an energy testimonial, while evidence/asset-018.jpg and evidence/asset-035.jpg establish ingredient/testing transparency rather than explain expected benefits. Add a concise, cited explanation of the evidence relevant to the product and dose, with clear limits on expected outcomes, near the initial benefit claim.",
      "The persistent offer is materially less complete than the purchase card: evidence/asset-008.jpg and evidence/asset-023.jpg advertise 'FREE first bottle' without the $9.99 shipping charge or recurring commitment disclosed in evidence/asset-003.jpg. Include compact shipping and subscription terms in the persistent offer so it remains understandable independently.",
      "The floating purchase bar obstructs information needed to assess the product: evidence/asset-006.jpg shows label text covered, evidence/asset-009.jpg shows routine content covered, and evidence/asset-027.jpg shows review attribution covered. Reserve a separate viewport area for the bar or collapse it during reading so content and controls remain unobstructed."
    ]
  }
}