CleanHealthLab

Three directions. One product.

Each review-only concept uses the same CHL copy, offer, reviews, icons, imagery, and five verified creator videos. The journeys change through composition, pacing, and the way product, people, proof, and purchase connect.

WORK IN PROGRESS · preliminary · unscored · no transactions
Concept A
Rendered current Concept A mobile opening

CHL, in real life

A connected emerald opening brings product, purchase, customer voice, and everyday routines into one continuous first chapter.

Concept B
Rendered current Concept B mobile opening

Inside CHL

Information and product material lead a compact, highly legible path through the same approved source content.

Concept C
Rendered current Concept C mobile opening

A little more human

Graphic energy, packaging cues, and real routine moments reorganize the same content into a bolder human path.