Headline fit

Same words, same two fonts. What changes: the pain statement is bold and sits on deliberate lines; the payoff line is italic, regular weight, a step smaller and lighter, with air above it; line height is looser; the widest line fills about 92% of the phone width at every width, so the line count no longer jumps between phones and the type is not crowding the edges.

Open the real page on your phone: antidepressant · brain fog · ADHD · 3 AM. Nothing is on the store.

Antidepressant

Antidepressant now
Now
Antidepressant new
New

Brain fog

Brain fog now
Now
Brain fog new
New

ADHD

ADHD now
Now
ADHD new
New

Anxiety / 3 AM

Anxiety / 3 AM now
Now
Anxiety / 3 AM new
New

The numbers

Font pxLinesWidest lineOffer button bottom (px)
Antidepressant 36031.7392%664 to 695
Antidepressant 39034.7392%665 to 706
Antidepressant 43038.7392%692 to 748
Brain fog 36034.9293%654 to 667
Brain fog 39038.1292%655 to 675
Brain fog 43042.5292%682 to 713
ADHD 36039.2292%654 to 677
ADHD 39042.8293%655 to 686
ADHD 43044285%682 to 717
Anxiety / 3 AM 36037.3291%687 to 671
Anxiety / 3 AM 39040.8292%655 to 678
Anxiety / 3 AM 43044289%682 to 714

"Widest line" is how much of the content width the longest line fills. The last column is where the first-screen offer button ends, before and after; a phone with a visible height of about 660 px loses the button below the fold when it passes that. Fonts load before the fit runs, and it re-fits on rotate and resize. The earlier, larger fit (99% of the width, tight lines, both parts the same size) is retired. The night headline now breaks "Can't switch your / brain off at 3 AM?" (same words). Desktop keeps its current sizes.

Back to the full comparison