Seed's block vs ours

Seed's "Feel the difference of a truly healthy gut." cards next to our r29 "What you get". Same capture on both: phone first card, phone after a swipe, then desktop. Tap a picture for full size.

Phone, first card

SeedOurs (r29)

Phone, after one swipe

SeedOurs (r29)

Desktop

SeedOurs (r29)

What is different

• Photo. Seed: a blurred close-up of a smiling face. Ours: a palm with three capsules, so the picture shows the product.
• Card. Seed: a line icon, a title, one sentence, on light frosted glass. Ours: a big number first (0, 15, 2, 1), then a title and a sentence, on darker glass.
• Legibility. Seed's small text sits on a busy photo and reads faint. Ours has more contrast.
• Desktop. Seed: one wide frosted panel with four columns. Ours: four separate cards, photo on the right.
• Swipe. Both swipe on a phone with dots or a pill under the row. Ours dims the other cards.